RESorenson LLC

I have serviced a diverse portfolio of 15+ clients, including major brands like DoorDash, Ramp, Thumbtack, Compass, and Zenefits. I have built reporting frameworks from the ground up and integrated them with solutions currently utilized by clients, resulting in a 22% increase in campaign efficiency on average across all clients. Implementations include data warehousing, ETL tools, CDPs (Segment), and CRM solutions.

Analytics Consultant

Fiat Growth

In my current role, I have implemented and manage our data warehouse (Google BigQuery), optimizing data storage and retrieval for the team and ensuring a streamlined and efficient data infrastructure. I create reporting/analytic tools to address business needs for both clients and internally. I develop analysis methodology and provide recommendations based on campaign performance. I provide strategic guidance on website analytics and customer attribution, utilizing GA4, Google Tag Manager, and Segment.

Marketing Analytics Manager

Edwards Lifesciences

I designed and implemented marketing dashboards in Tableau, integrating data from diverse sources including Google Analytics, Google Ads, Facebook Ads, Salesforce, and internal databases. Additionally, I built out a website tracking framework utilizing Tealium CDP.

Data Analyst

Jacuzzi Group

I managed reporting for the marketing team, ensuring timely and accurate delivery of crucial performance metrics and insights. This involved consolidating data from various sources, analyzing key trends, and presenting findings to stakeholders. I also led predictive analysis for ad campaign success, resulting in a significant 50% increase in revenue, coupled with a commendable reduction in costs for our dealers by approximately 20%.

Digital Marketing Analyst

Analytics leader with a demonstrated history of working in both B2B and B2C marketing space. 

Google Certified in Google Ads and Google Analytics. 

Certified in Segment implementation

Proficient with SQL, BigQuery, Snowflake, Tableau, Google Data Studio

Bachelor's degree focused in Economics from Washington State University.

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