Lumin Digital

Head of Sales and Marketing Operations

Oregon Laundry

Owner / Operator

FLYR

Vice President Marketing Operations and Digital Marketing

Alight Solutions

Leading building a best-in-class MOPS organization utilizing the Forrester model of incorporating planning, data, technology, process and measurement. Alight MOPS is responsible for improving the operational efficiency of Alight's marketing organization. Recent achievements include full CRM data normalization and object deduplication, Marketing Automation Platform (MAP) data enrichment and integration management, Account-Based Marketing (ABM) strategy and implementation, workload and project management platform development, and leading the technology integration in multiple mergers and acquisitions.

Senior Director, Marketing Operations

As Director of Martech, my role is focused on building a best-in-class tech stack that supports marketing's business objectives, enables new functionality, and maximizes spend and investment in our tools. Our tech stack includes Adobe Marketo Engage, Salesforce CRM, Openprise Data Orchestration, Outreach Sales Engagement, and more.  Additionally, this role is a key stakeholder in new tech evaluations, from ABM platforms and Chatbots to DAMs and video platforms.  My job is to make sure every solution has defined ownership, clear value, is properly utilized, and integrates into the "big picture" tech stack.

Director, Marketing Technology

As Senior Manager of Marketing Automation at Alight, I lead a team of talented marketers tasked with executing lead-generation activities that utilize our marketing automation platform. This role is also heavily involved in helping drive SFDC functionality, improving data cleanliness on contact and lead records, building out segmentation using lead scoring, evaluating and improving our Martech stack. We also took on completely rebuilding the lead-and-MQL hand-off process from marketing to the sales org for streamlined and efficient follow-up and to help support advancement in marketing capabilities. This involved a complete remapping of the customer journey to better align with business objectives.

Senior Manager, Marketing Automation

Thermo Fisher Scientific

As a Marketing Automation and Martech Specialist at Thermo Fisher Scientific, I created and executed digital campaigns for digital marketing efforts and led the evaluation, selection and implement marketing technology that support the CMD business. My main focuses were on selection of Sales enablement software, lead scoring, audience segmentation enhancements, improving data accessibility, and leading A|B testing strategy. Additionally, this included collaborating with key stakeholders to define and develop effective digital strategy, nurturing campaigns with defined measures of success, opt-in and subscription campaigns to grow the database, building microsites that support new product launches, supporting global/regional tradeshow and conference needs, etc.

Marketing Automation Specialist, Martech

Healthgrades

At Healthgrades, the role of Direct Marketing Manager had a wide array of duties in both direct mail and email marketing efforts – primarily focused on multi-channel marketing campaigns that target executive and marketing leadership from the nation’s 5,000+ hospitals. I was heavily involved in the conception, planning and strategy stages of all outbound campaigns, as well as lead the execution, analysis, testing and adjustment recommendations to improve campaign results. I uniquely understand the role that data management playing in the field of targeted marketing and work hard to leverage data to its fullest. I’ve been able to leverage my well-balanced skill set that encompassed graphic design, communications management, CRM implementation and management, as well as campaign development to create positive impact and results.

Direct Marketing Manager

ERDMAN

At ERDMAN, I was able to add value as key stakeholder in implementing a Diagnostic sales process and led the replacement of a CRM system that added significant business value.  The project was a major success that the company continues to leverage to this day, setting a future path of success in data management.  I also successfully increased RFP win-rate by 37% through improved processes and strong project leadership. I was consistently involved in both strategy and technical implementation of marketing projects, including developing the company website internally and saved over $60k, SEO optimization, e-mail marketing, advertising campaign creation and analytics, video production and editing, writing and graphic design.

I've managed all corporate marketing-related requests from internal clientele and assigned workload and tasks to appropriate parties. Concepted, designed, and implemented marketing task management tool to streamline the request process.  Identified and evaluated incoming talent, including managing and developing all hired marketing interns.  Concepted, designed, implemented, and evaluated the success of advertising campaigns on the web, e-mail, CRM, and print mediums.  Wrote project case studies, proposals and advertising campaigns. Led campaign to improve SEO and analyzed web traffic and patterns to improve content access. Led and managed the Business Development Support Team, successfully implementing a diagnostic sales process and reducing project capture costs throughout the organization.  Streamlined numerous Marketing processes to increase efficiency and reduce costs. Implemented Social Media program. Implemented streamlined presentation process. Fills-in when graphic support is needed. Designed public facing erdman.com in 5 weeks during a critical business need. Designed www.buildingsupplygroup.com layout.

Graphic Designer - Oct 2008 - Nov 2009
Creation of all online, print, and presentation graphic needs for the Company.

Marketing Communications Manager

Mead & Hunt

Creation of online, print and publication ad concepts, copy, and content.  Development of PowerPoint presentations, proposal covers and inserts, internal project websites, tradeshow collateral, general graphic support, structure/organization of company graphics, photography, and company newsletter.

Visualization / Marketing Specialist

The Envision Group

Full duties included creation and maintenance of the company website, creation of all company marketing materials including online and print materials, managing and creation of the monthly e-newsletter, creation of imagery for manuals, and teaching a 3D modeling class to students and clientele.  Worked with clients to develop 3D stills and animation to assist in architect’s sales and approval processes.

Visualization Specialist / Marketing Generalist

With over 15 years of marketing, Marketing Operations & Technology experience, I have a proven track record of conceptualizing, developing and executing corporate marketing initiatives that deliver value and realize a high level of ROI.  I’m a unique and well-rounded marketing professional with a career path has spanned from graphic designer and marketing specialist, to developing and managing all outbound marketing communications and operations for a enterprise-sized marketing firm, to working closely with the c-suite on marketing technology and business development strategy.

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