ParentSquare

Deliver virtual professional development sessions via Zoom to teachers, staff, and administrators on the uses of ParentSquare and SmartSites.

Summer Trainer

Social Cipher

Marketing Assistant

LiveSchool

Content Writer

Sumdog

• Met 2023 yearly sales target by the end of Q3 
• Closed the largest US district deal to date for the company
• Identified teacher pain points and present product solutions that meet needs
• Analyzed internal and external data to develop strategies for growth in the US
• Wrote customized school-wide and district-level proposals
• Conducted demos and training sessions for teachers and administrators
• Provided ongoing industry and marketplace insights

Regional Growth Manager

• Owned and executed the US marketing strategy including (but not limited to): email, US social media, US website, platform ads, paid advertising, direct mail, contests, events, promotions
• Evaluated and report on campaign effectiveness
• Work closely with Sales team to create a proactive, coordinated approach and identify new business opportunities
• Provide training to teachers/schools/districts as needed  
• Stayed in tune with American education trends and updates and share insights across teams
• Worked closely with other regional leads (Scotland, England) to refine messaging and share results
• Collaborated with Acquire and Customer Success team leads to ensure smooth transitions throughout the customer journey

US Campaign Manager

Teach Better Team

•  Planned marketing/promotional events
•  Worked in conjunction with other departments to ensure uniform brand message is being delivered	
•  Analyzed social media data to fine tune marketing/advertising efforts
•  Wrote blog posts on a variety of educational topics 
•  Moderated Facebook groups and Twitter chats to drive engagement 
•  “Live” social media appearances (including podcasts) to provide insights/perspectives and collaborate with other educators

Marketing Team Member

Hazlet Township Board of Education

•	Received Governor’s Educator of the Year award, 2016
•	Proven track record in helping students meet/exceed expectations on the PARCC (85-90% success rate)
•	Selected to teach a multi-grade class (started in 2016), which allowed students in different grades to work at their own level and pace
•	Utilized online educational resources to individualize/supplement instruction and model a “flipped classroom”
•	Examined past practices, PARCC test scores, and benchmark assessments to diagnose problem areas and personalize instruction
•	Coordinated with colleagues/administration to develop strategies for student growth and development
•	Pilot and evaluate programs and materials designed to meet the New Jersey Student Learning Standards for math and the NGSS
•	Organized/turnkeyed professional development seminars for staff
•	Maintained classroom website, Google Classroom pages, and social media pages (Instagram, Twitter) to effectively communicate with parents, students, stakeholders, and community
•	Incorporate “Genius Hour” projects into weekly activities to foster creativity, collaboration, and sharing among students
•	Encouraged innovation and engineering by having students participate in NJ STEAM Tank competition
•	Participated actively outside the classroom: Future Ready Schools team member; Community Club advisor; Odyssey of the Mind coach and judge (team advanced to World Finals in Maryland, 2007); Middle States Commissions on Elementary and Secondary Schools committee member (representing Beers Street School), Healthy U committee member, after-school tutor, student-teacher mentor

5th/6th Grade Math/Science Teacher

Tailor-ED

• Curated content and create social media posts in Canva to run across platforms
• Reviewed marketing materials to check wording and ability to resonate with educators
• Responded to social media questions and comments
• Wrote blog posts on various education topics
• Monitored commentary/trends in various Facebook education groups

Educational Consultant

Mindshare (most recent)

•	Worked in the media department of several large agencies including Ogilvy/Mindshare (left as Partner, Associate Planning Director), MVBMS, Doner Direct (Baltimore), Ogilvy & Mather
•	Blue-chip accounts serviced over the years include American Express, Kimberly-Clark, IBM, Kodak, Schering-Plough, Bristol-Myers Squibb, Diamond Trading Company, DuPont, Prudential.
•	Supervised media plan development and implementation; coordinated with other agency departments on client projects; provided marketplace insights, cost/value management, and agency points-of-view; served as lead interface with print vendors; supervised staff of Planners/Assistant Planners.

Partner, Associate Planning Director

Account Executive | Content Creator | Advocate for Educators | Passionate About Building Strong Customer Relationships

With over 25 years of experience in sales, marketing, education, and advertising - I'm ready for my next adventure! 

My most recent role as Regional Growth Manager at Sumdog was unfortunately eliminated due to a company shift in strategy. While I was sad to leave, I definitely left on a high note:

🙌🏻Met my 2023 sales target by the end of Q3
🎉Closed the largest US district deal to date for the company
🔥Exceeded my 2023 sales target by 15%
📈Grew the US business 46% from 2022 to 2023
🤩Closed over 60 new business deals in 2023


I pride myself on keeping an "ear to the ground" and staying on top of industry and marketplace insights. I work well and closely with other internal teams to ensure smooth customer journeys and ultimately high customer satisfaction. 

...and through it all, I sprinkle in a healthy dose of humor in all that I do! 😆

Some other interesting facts? I not only work well as part of a remote, distributed team - but I'm used to working with time zones that range from GMT to PST. I've also been a part of several education/edtech startups at this point and enjoy the challenge!

I love connecting with new people, hearing their stories, and learning from their experiences. I am always open to collaborating on new projects that will help me grow and develop.

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