Ruben Lugo's Linkedin Analytics

An accomplished global marketer who is enthusiastic, people-centric and passionate for growing amazing teams and delivering results. Over 20 years of experience in brand, marketing, & strategy, leading data-driven integrated marketing strategies across social media and digital marketing landscapes. Proven success driving global brand awareness, increasing revenue, and enhancing profitability. Leverage a strong expertise in the development, delivery and strategic marketing management from the Consumer Electronics, Gaming / eSports, AV and IT industries (B2C / D2C / B2B). Contributed to the initiation of new trends in technology from launching the first reliable wireless high-definition audio video distribution system to branding a global multi-billion-dollar IT industry leader of performance memory and storage solutions serving our global digital world. Qualifications: • Experienced leadership, management, coaching, and mentoring within global / regional cross-functional teams and activities: US, EMEA, LATAM, APAC, China, EE. • Growing successful teams and individuals skills to better themselves and reach new goals. • Successfully design and implement strategic and integrated marketing with go-to-market (GTM) activities through today’s social media, digital marketing, virtual / live events and content generation landscapes. • Lead global partnerships alliances and co-marketing efforts. • Develop and deliver revenue generating strategies to achieve company sales and growth goals. • Recognized and awarded for launching innovative products to target markets that enhance the consumer and professional experience. Expertise and Skill: Strategic Planning and Execution | Global Brand Marketing | Brand Management | Successful Product Marketing | Global Marketing | Excellent Written, Verbal, and Interpersonal Communication Skills | Strong Analytical, Analysis and Quantitative Skills | Leadership | Matrix Management | Collaboration and Cross-Functional Expertise | Team Management and Development | Collaboration | Creative & Collaborative | Digital Marketing | Digital Media | Social Media Marketing | Search Engine Optimization (SEO) | Search Engine Marketing (SEM) | Go-to-Market | Creative Strategy | Creative Direction | Customer Journey and Activation | Authoring Original Content | Content Strategy | Copywriter | Partnerships | Strategic Partnership | Strategic Alliances | Business Development | Advertising | Market Segmentation | Media Planning | Project Management | Solution-based Marketing | Consulting & Liaising