Rubens Ortolani Dias de Melo's Linkedin Analytics

I’m a dynamic Product Marketing Manager with over 10 years of experience in tech companies, specializing in crafting compelling product messaging, positioning, and go-to-market strategies. My career has taken me through diverse roles across sales, marketing, and product management, giving me a holistic view of how cross-functional teams work together to drive revenue and business growth. My expertise lies in aligning product positioning with customer insights and market needs, always with a focus on creating high-impact marketing campaigns that resonate with target audiences. I excel at product launch and commercialization, enabling sales and customer success teams through well-developed messaging, training materials, and actionable insights. I have successfully led go-to-market strategies for multiple product lines, ensuring alignment with both business objectives and customer expectations. As a fast learner with strong analytical skills, I continuously measure success by analyzing market trends and competitor data to refine strategies and optimize results. My experience spans B2B SaaS marketing, where I’ve developed a strategic mindset, focusing on sales enablement, partner alliances, and product effectiveness to increase ROI and drive product adoption. I’m known for my problem-solving skills and self-managing attitude, leading both large and lean teams to success. I thrive in environments where creativity and strategic thinking are essential, and I’m always focused on measuring success and driving continuous improvement. With excellent written and verbal communication skills, I ensure seamless collaboration across cross-functional teams to deliver high-quality assets that contribute to the overall business strategy. If you're looking for a Product Marketing Manager with proven expertise in software B2B marketing, who understands how to deliver compelling product positioning, analyze market trends, and create results-driven strategies, let’s connect!