Rubyna Kaur B.'s Linkedin Analytics

Product leader with a unique 360° view of the adtech ecosystem having held leadership positions in the TV, DSP, DMP, Agency, Audience and Identity spaces over the last eight years. I’ve developed global Identity graphs from the ground-up starting with data acquisition to machine learning methodologies rounding-up with testing and validation proving the strength of the graph. Curated bespoke demo, interest, and intent audience segments from panel data across verticals with proven reach and precision. Served as the technical and product lead in pitches with high profile brands the likes of AMEX, Emirates, J&J showcasing proprietary products that ultimately won new business.