Unlock EMEA

Unlock EMEA is a UK based company which helps innovative consumer electronics accessory brands launch, or expand, in Europe, the Middle East and Africa. 

We have worked with some of the world's most recognisable accessory brands to help them lay world class foundations. Our key areas of expertise lie in creating and executing a strategy for the region. We appoint the best distribution partners, secure retail placements in the right channels and underpin this with a smart approach to Amazon and online. We support our clients with advice on packaging, compliance, certifications, pricing, contracts and logistics. 

Put simply, we are a smart alternative to hiring your own team and can help accelerate your journey in EMEA.

Business Development Manager

Brand Assist

We specialise in;
   Content writing and translation
   Product Photo and Videography
   Social Media Management and marketing opportunities 
   Distributor/Retailer introductions and appointments EMEA

TNS Connect

Key Brands:  Flir, GoPro, Joby, Lumee, Adam Elements

Key Channels:  
       UK - DIY and Photographic
      Nordics - CE retail
      Benelux - APR retail

Channel Manager - Nordics

Computers Unlimited

- Tracking progress, and assisting channel sales opportunities for brands deemed New
- Assisting with New brand launch activities including internal/external product demonstration/training

Key Brands:   Osmo, Homido, Kaiserbaas, Energenie, Moshi

Evangelist - New Brands

(www.flexson.com is a brand manufactured by Computers Unlimited)    

Responsible for 
-	Appointment and Management of Distribution Partners
-      Negotiating distribution terms, Pricing, Service agreements and agreeing retailer acquisition targets.
-	Appointed 30 distributors worldwide, including USA, Germany, The Nordics, Australia, and UAE.
-	Delivered XXm revenue May 2013 - June 2015 (117% of target)

Channel Development Manager, Flexson (Accessory for Sonos)

Starting off with just 2 customers, we targeted, on-boarded and then account-managed Apple Premium Resellers across the EU.
I was responsible for Benelux region.  
Team's best month (with 3 IAMs)- we delivered 140K GP and had approx 100 active accounts.

Key brands included - Philips Hue, Mophie, Elgato, Griffin and Incipio.

Account Manager, Apple APR Europe

I led a team of 6 internal account managers. My duties included setting and reviewing KPIs, call and sales coaching. My team achieved sales target 6 months out of 9 and averaged 103% throughout. I implemented many new sales processes set by the sales director.

Team Leader - Key Accounts (Temp Maternity Cover)

I was based at and contracted through Computers Unlimited, the (then) UK Wacom distributor.
I provided pre-sales support to pro-focussed Wacom resellers.

I exhibited Wacom products at 20-30 trade shows (both end-user and trade), often working on the same stand as brands like Adobe.

Product Specialist UK - Wacom Technologies

Internal Sales Executive

Channel and Brand Developer, EMEA.
18 years experience with Consumer Tech Brands such as Apple, Sonos, Philips Hue, Satechi, Nanoleaf

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