Niraj Ruparel is WPP’s Creative Tech Maverick, leading a bold new wave of innovation where AI, immersive tech, and spatial experiences collide to power the future of brand storytelling.

At the helm of creative technology across WPP and GroupM India, Niraj is known for building what’s next—transformative work that spans voice AI for rural India, teleportation cafés, and AI-powered inclusion tools for underserved communities. His mission: to make technology intuitive, inspiring, and inclusive—not just for the digitally elite, but for the 1.4 billion stories that make up Bharat.

Niraj and his teams at wpp in india are globally awarded innovators, with multiple Cannes Lions, Cannes Titanium, Spikes Asia, Kyoorius, and Effies and has served as a jury member at top forums. He’s also a respected evangelist of creative technology, known for sparking cross-agency collaborations and building industry-first solutions that scale.

If the future of marketing needs a map—Niraj is already drawing it..

He has been personally recognised for his achievements, including winning the prestigious inaugural WPP Ignite awards, being listed in Campaign Asia's Top 40 Rising Talent list, and being featured as a top digital marketing leader in 2022 by CMO Asia and was recently awarded for his contribution to Metaverse & AI industry at IAA Tech Plus 2023. He has served as a juror for prestigious award forums and currently chairs the technology category jury at the highly esteemed Abby's 2024.

Niraj Ruparel is a true industry maverick shaping the future of digital marketing. Additionally, he’s also a die-hard fitness fanatic, hula hooper and father.

Happy New Year 2026  
#CES2026  

Today’s takeaway: The future we once envisioned… is already here.  

I spent today interacting with robots, conversational AI, and real-time systems — and it was electric. What struck me wasn’t the shine, it was the shift. Technology has officially moved from spectacle to relevance.  

Not every brand needs a robot.  
Not every idea needs a shiny campaign.  

But every brand does need meaningful interactions — experiences that feel personal, contextual, and human. That’s where creative technology truly wins.  

What excites me most is how tailor-made these experiences can now be. Built with empathy. Designed for real consumers. Shaped by culture. When you combine this with India’s strengths — agility, affordability, scale — and collaborate with our iconic creative legacy brands, you unlock a powerful new chapter of brand marketing.  

This feels like the year.  
The year where relevance beats noise.  
The year where collaboration beats silos.  
The year where ideas once called “impossible” quietly ship into reality.  

CES still has more to offer — and so does 2026.  

Let’s build boldly. Onwards 

#CES #HappyNewYear2026 #CreativeTechnology #BrandExperience #RelevanceOverReach #RetailInnovation #ExperientialMarketing #IndianCreativity #MadeInIndiaForTheWorld #AI #Robotics #ConversationalAI #HumanCenteredDesign #FutureOfBrands #Collaboration #InnovationMindset

Niraj Ruparel

Creative Technology Lead at WPP / WPP Media, India.

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Niraj Ruparel's LinkedIn Performance

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Niraj Ruparel's Linkedin Analytics

Performance ScoreNiraj Ruparel's LinkedIn Performance

Niraj Ruparel's Best Posts (last 30 days)