Patricia Rush

Chief Partnership Officer

Rush To Channel

Rush To Channel is a consultancy specializing in partner go-to-market strategies with an emphasis on program development and infrastructure to engage, enable, manage, support and measure partners across diverse markets and eco-systems. 

Expert in Partner Relationship Management (PRM) and internal process development and business rules with hands-on approach for execution and management of solution.

Additional services include qualitative research, development and management of advisory councils, partner conferences, and assistance with partner marketing and communications.

Past and present clients include:
T-Mobile For Business, PayPal, SecurityScorecard, LookingGlass Cyber Solutions, Ixia, BlueArc/Hitachi Data Systems, NTI, Pillar Data, ShipStation, FalconStor, Philips Electronics, Data Storage Group, DataDirect Networks, SGI, Western Digital, Surf Control, XGI Technologies, MTI Technologies, Fujitsu, Gateway, Peer 1 Networks, Hostway, BigCommerce, BEA Systems, Xerox, LSI, Quantum, Softcard  and additional various start-up and emerging companies in telecommunications, hardware, software, and services markets. 

Often serve as acting channel chief and program management roles while assisting in candidate selection.

President & Founder

Partnership Leaders

Executive Member

Octane OC

Foundation Member

The Channel Company (Formerly CMP Media, UBM)

XChange Conferences
Led largest industry conference business bringing together executive partnership leaders from top IT technology vendors, partners, analysts, and industry experts. Originating platform for partner awards and where the CRN Channel Chief concept was born.

Executive Director, Consulting - Reality Research 
Development of market strategy for technology clients. Specific emphasis on consulting, business development and market research for strategic and tactical deployment through indirect channels.

Executive Managing Director

Maxtor Corporation

Responsible for US national retail field sales organization. Led team of sales to educate, train, market and sell product through top retail store locations. Grew sell-through by 10X in 6 months.

National Retail Sales

Conner Peripherals

Global Partner Programs Lead

Western Digital Corporation

Various positions held including product management, sales covering OEM, end user, and channels. Europe sales account management for key strategic OEM accounts, distributors, and channel partners.

Developed, deployed and managed global channel marketing and business development. Developed company's first partner program.

Global Partner Programs

Accomplished industry executive with 30+ years of successful leadership with in-depth expertise and proficiency in partnership development.  

Established in 2001, Rush To Channel provides strategy development and execution with an emphasis on infrastructure, operational process management, and automation to efficiently manage, scale and measure their partner business.

Clients span across diverse industries and size of organizations ranging from Fortune 50, small rapid-growth, and midsize companies in IT, telco, manufacturing, architecture and design, logistics, digital services, and many other industries leveraging the eco-system of partnerships in their markets.



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