The Ambition Company

Started and runs The Ambition Company

Kotter

President of Kotter
Now transformation advisor to senior teams

President > Affiliate

MAKE A DIFFERENCE LEADERSHIP FOUNDATION

Leadership Partner

Bank of America - Global Wealth & Investment Management

Senior Vice President

Deloitte Consulting

Senior Manager - Banking and Finance

Standard Bank Group

Head: Retail Fulfillment Centers

QI International

Account Director

Senior Consultant

Alexander Proudfoot

✚  Leadership, Management, Transformations, Value Creation

Been around the value-creation block more than once.
I've done a huge amount of work with management teams building and improving businesses.

What do I do:
✪ Guide operational transformations for organizations
✪ Partner with smart leaders to build high impact teams 
✪ Founder of The Ambition Company and creator of The Ambition Playbook™

Formerly: 
✩ Big 4 Management Consultant
✩ Consulting Firm Co-owner/President
✩ Major Global Bank SVP

A bit about me:
- Born in Africa, worked on six continents, proud global citizen.  
- Swam from Robben Island to Cape Town in nothing but a speedo (ask me and I'll tell you the whole story).

Follow me.  Let's connect.

➡ russell@theambitionco.com

We've been hard at work
Building and shaping and getting ready to launch.

2025 was a great year for business
Very gratified to have done some terrific work with some great clients.

Yes, we work with corporate clients, and now we're getting ready to expand this even more in 2026.

I'm REALLY EXCITED to launch our new program - supporting the generation of business advisors and consultants who really want to redefine their businesses and have meaningful success and impact in the world.

After years of building this business at The Ambition Company, we are making it available to consultants and advisors whose clients are demanding more from them too.

We don't have a landing page yet.
And our website remains one of the worst out there.
But if you're interested in learning more, let me know and I'll send you the details.

More to come.
How ready are you for 2026?!

..... email russell @ theambitionco.com if you're interested

Russell Raath

⚡️ Putting massive energy back into teams. I work with bold leaders and teams to outpace change and to be extraordinary. Follow me or connect with me to start a conversation. Let’s create some energy ⚡️

Transformation for Select Teams | 30 Years, Multi-Billion-Dollar Client Results | I Scaled My Solo Consulting Firm & Now Help Other Consultant do the same | The Ambition Model™

✈️ Can’t wait to spend 10 days in gorgeous Bath and Bradford-on-Avon. 

🎅🧑‍🎄Immersion in a delightfully English Christmas with mince pies and Christmas pud and a Christmas cake all to myself (I’m the only one in the fam who loves traditional fruit cake). 

But I’m also going to be churning out a few things on my laptop - not because it’s work but because I love what I do > and we’ve got a massively exciting launch coming in January. 

The next photo will be of a mince pie. 
Or maybe some Christmas cake. 
Or both …

Bye y’all 
🎄

⚡️Yes, there is an Ambition formula
Based on insights from our evolving research, our experience, and frankly common sense.

There are three distinct attributes that determine whether your team is going to smash a higher level of ambition.

⚡️1. Unshakeable Confidence > 
You need to have the highest level of conviction in your team and in what your team is here to do, to enable us to move rapidly with determination?
And our observation is that this is severely compromised in most teams. 
Why?  Because there is so much change and so many variables - and teams aren't confident to lock in a plan and commit.  
This in turn degrades their confidence, and their performance - and we find performance that is underwhelming and that could be so much better. 

⚡️2. Competitive Energy >
This is about knowing that you're going to win with the attitudes and competitive energy that you're seeing across your team/organization right now.
That everyone gets what you're doing, and is excited to make it happen.
To put you on the map.
To beat your competition.

⚡️3. No-excuses Performance
This is simply about having the confidence that you can - and will - swiftly and consistently deliver what your promise?
Are your customers, your owners/shareholders/investors, your partners, your employees getting what you promise - and what they expect?
Is there a real relentlessness within your team ... a knowing that you'll figure it out, despite the obstacles. 
Kill process that doesn't add value. 
Go go go.

Our body of research supports this.
It's the basis for our The Ambition Model℠.
But honestly this isn't rocket science...
We see it every day - think about your own teams: have you ever been able to achieve massive aspirations without these three elements?

~~~
🤝 Hi, I'm Russell 

Let's do something amazing together ~>

★ If you're a consultant ready to differentiate and grow your business: I can help you scale using The Ambition Model™ for your client work (this is the same framework that grew my solo firm).

★ For corporate leaders looking to dial things up: I run select high-intensity transformation engagements that kill excuses and get change in a day.

What are you waiting for? 
Let's connect: russell@theambitionco.com

The Ambition Company

The funny thing is that someone is going to buy these…
Crocs + bling = the shoes you didn’t know you wanted. 

I saw these on NYC’s iconic Madison Avenue 
At a high-end store - not some trendy pop-up in SoHo. 

The thing is I don’t believe for a minute that someone asked consumers “would you buy these?”

I think the seller just had confidence that someone would want them. 

It’s the same with your business …
⚡️Do you have the confidence that will set you apart from everyone else?
⚡️Or do you need validation and confirmation and signals and signs before you execute?

Confidence can be a key differentiator. 
It will guide you to overcome doubt and procrastination and and inertia. 
If you’re going to make it … you need it. 

How’s your swagger?

~~~

🤝 Hi, I'm Russell 

Let's do something amazing together. 

★ If you're a consultant ready to differentiate and grow your business: I can help you scale using The Ambition Model™ for your client work (this is the same framework that grew my solo firm).

★ For corporate leaders looking to dial things up: I run select high-intensity transformation engagements that kill excuses and get change in a day.

What are you waiting for? 
Let's connect: russell@theambitionco.com

The Ambition Company

Who else loves Faithless?  The classic 90's EDM band.  
Soundtrack of my youth!

Today is build day.
We are closing in on a few deadlines.

Everything is tuned out - except this playlist.

We're so close...
It's coming soon.

~~~
🤝 Hi, I'm Russell Raath 

Let's do something amazing together ~>

★ If you're a consultant ready to differentiate and grow your business: I can help you scale using The Ambition Model™ for your client work (this is the same framework that grew my solo firm).

★ For corporate leaders looking to dial things up: I run select high-intensity transformation engagements that kill excuses >> and get change in a day.

What are you waiting for? 
Let's connect: russell@theambitionco.com

The Ambition Company

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