Coface

Chief Marketing Officer - Business Information

B2B Marketing

Propolis is the community intelligence platform for B2B marketers, run by B2B Marketing.

Active member of the B2B Marketing Community - Propolis. 
Initiate and contribute to community discussions.
Benchmark and get inspiration for own marketing strategy and to support my continuing professional development.
Deliver training courses on Content Marketing 2-3 times a year for B2B Marketing.

Content Marketing Specialist and Trainer

Institute of Data & Marketing (IDM)

Deliver B2B Marketing training courses on behalf of IDM 1-2 times a year

B2B Marketing Tutor

Kalibrate

We are Kalibrate.
We believe success starts with data driven decisions.
We remove the guesswork for real estate, expansion, marketing and pricing teams so they can identify opportunities, understand risk and outperform their competition. 
Our solution - the Kalibrate Decision Suite is a range of data, software and services that gives our global clients location and pricing intelligence to answer business critical questions with confidence. 
Questions like: who are my customers, where is my next best location and what level of sales could I expect, who are my competitors, where should I install EV chargers and many more.

Responsible for:
-Leading global marketing and business development team;
-Developing marketing plans across six product lines in EMEA, NA and APAC;
-Introducing marketing playbook and measurement framework;
-Close collaboration with Sales, Sales Operations and Customer Success to develop TAM,ICP and personas;
-Introducing HubSpot CRM and Marketing Operations function;
-Customer satisfaction surveys , customer newsletters and user conferences;
-Global PR and thought leadership;
-Close collaboration with Product on new product GTM and solution engineering on sales enablement;
-Collaborating with VP of People and Talent to develop employer brand.

Group Marketing Director / VP Marketing

Earnest

Brought in to lead on marketing, generate new business enquiries and represent the client perspective internally. 
Responsible for:
-collaborating with teams across the agency to develop thought leadership campaigns, video and always on content;
-developing marketing reporting dashboard;
-working with digital team to develop website;
-co-ordinating award submissions and the development of case studies.

Marketing Director (part-time)

Ruth Connor Marketing 

During this period I had portfolio career, where alongside my part-time role at Earnest, I also:
-Delivered content marketing training on behalf of B2B Marketing;
-Delivered B2B marketing training on behalf of the IDM;
-Provided strategic marketing support on a part-time contract basis to a global B2B SaaS brand.

Independent Marketing Consultant and Trainer 

Consumer Intelligence

Consumer Intelligence is a boutique insight and advice provider in the Insurance and Banking sectors. We collect and analyse data from a range of activities so organisations can understand their consumers better and benchmark themselves against their competitors.

Responsible for:
-Growing the marketing, product and PR team;
-Developing strategic marketing plans covering:brand, PR, thought leadership, lead generation, customer communications and internal comms;
-Introduced a customer led approach to product development and product management, establishing a product forum and roadmap approach;
-Attended Pragmatic Product Marketing training

Marketing Director

Westfield Health

Leading PR, Internal Communications, Marketing, Research & Development and Digital Development teams to drive new marketing strategies to meet business objectives.
Leading digital marketing development to drive customer engagement and deliver a digitised customer experience. 
Coaching team on all aspects of digital marketing.
Seeking out opportunities to expand distribution in B2B, Intermediary and B2C markets.
Brand development and overseeing activation of sponsorships to deliver brand engagement. 
Developing content marketing strategies to support inbound marketing and lead nurturing.
Developing segments, propositions, integrated campaigns and a range of communications collateral to support sales objectives.
Implementing data driven customer communications.
Leading implementation of an internal communciations programme.
Reviewing customer journey to make sure it reflects our brand and provides a positive customer experience.

Head of Marketing

Led a multi discipline team of 13 comprising of Research & Development, Product Management, Web Development and Marketing Communications.
Launched award winning Hospital Treatment Insurance product to Corporate market.
Worked across a range of projects including: new product development, data driven communications, B2B and B2C communications, Marketing and Digital Strategy formulation and a range of web development projects.

Head of Marketing Development (Interim)

Page & Moy

Led a multi discipline team comprising of  Online, Campaign and PR to drive new customer enquiries and bookings from our multi channel acquisition and retention activity.
Worked alongside  Brand Strategy colleagues and external media agency to embed an econometrics led media planning approach in order to derive maximum value from marketing budgets.
Worked alongside Data colleagues to deliver highly targeted data selections and post campaign analysis.
Championed web usability research resulting in an web development road map.
Supported my team in bidding for and securing funding from tourist boards in order to deliver joint campaigns.
Supervised the delivery of an e-crm programme to prospect and customer database.
Managed brand partnerships and the delivery of collaborative marketing campaigns.
Supervised the delivery of internal communications.
Effectively managed third party agencies.
Interim management of the internal studio team, over seeing the creation and production of all brochures, direct mail pieces and advertising to make sure that our proposition and brand values are communicated effectively.

Head of Acquisition and Retention Marketing

Legal & General Insurance

Developed new consumer home insurance proposition including the delivery of new online home insurance application.
Developed business case and secured approval for the company's first DRTV campaign in over 15 years.
Responsible for driving new home insurance sales through the telephone and online channels, and price comparison websites.
Developed and managed implementation of annual and quarterly Direct Marketing plans, including the management of multi million pound budgets.
Identified and recommended new media and distribution channels.
Led the development of compelling campaign creative and engaging online content.
Managed relationship with internal call centre and web development team.
Managed and motivated a Direct Marketing Team to bring out team and individual success.

Head of Consumer Marketing & Propositions

Responsible for developing and obtaining approval of the business case to re-enter the Direct channel. 
Responsible for acquiring new and retaining existing customers through the telephone, online and aggregator channels via test and learn direct marketing activity across a range of on and offline media channels.
Led, motivated and developed Direct Marketing Team of two.

Direct Channel Marketing Manager

B2B Marketing leader with a track record of delivering marketing-led growth.
Highly experienced in setting up new marketing teams, leading rebrands and taking new products to market.
Excels at driving marketing value by delivering improvements in marketing operations, digital marketing, content marketing, lead generation, PR, website performance, customer communications, sales and marketing alignment and sales enablement. 
Significant experience of international marketing, B2B technology , employee benefits and B2C in Financial Services, Insurance and Travel sectors.
Propolis Content Marketing Specialist and Trainer for B2B Marketing.

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