Ruthie Berber's Linkedin Analytics

I have over a decade of marketing experience, largely in B2B/B2B2C marketing, with a focus on integrated marketing, cross-functional program building, brand strategy and growth, community engagement, and digital campaign management. As the Head of Community and Brand Programs at Yotpo, I led a team of passionate and talented professionals dedicated to creating and nurturing authentic relationships with customers and partners. I established the Community function and domain at Yotpo, launching a digital customer community in six weeks and growing it to support the company's OKRs. I also directed the Amazing Women in eCommerce program, which has expanded from an awards marketing campaign into a thriving community of 3.7K+ members, 10K+ newsletter subscribers, and a robust event and content calendar. My mission is to empower and inspire community-led growth across the business and the industry, leveraging my expertise in community management, growth marketing, and branding.