Ruth Plater's Linkedin Analytics

I am the CEO and founder of Radial Path, a marketing consultancy specialising in guiding digital infrastructure brands with marketing transformation and structuring marketing operations for growth. My primary goal is to assist digital infrastructure companies on a global scale; including data centers, network operators, cloud providers, and managed service providers, in modernising their marketing efforts. This involves refining their brand identity, optimising product positioning, implementing effective demand strategies, and enhancing customer acquisition and retention tactics. With over 16 years of experience in digital infrastructure and more than 20 years in marketing, I bring a wealth of expertise to the table. My proficiencies extend to product marketing, go-to-market (GTM) strategies, tactical workflows, and MarTech architecture. As a self-proclaimed tech enthusiast, I have a genuine passion for leveraging both analytical and creative thinking to delve into digital and marketing technology operations, crafting streamlined workflows, innovative strategies, and segmentation plans to enhance marketing and revenue operations.