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Experience • Feb 2022 - Present CMO (Chief Marketing Office) at www.tyk.io (software, SaaS) • Sept 2016 - Present B2B Revenue Marketeer: ABM, Demand Generation, Digital Marketing & Sales Integration. B2B Revenue / Pipeline Transformation - Consultant, Interim Director, Fractional CMO, Consultant, Team / Executive Coach at ruttens.com - June 2020 - Jan 2022 cleverbridge Global Lead ABM, Demand Gen & Digital Marketing: Responsible for setting up & implementing ABM & Demand Generation operations, including Sales & BDR team integration, digital channels, digital performance, agency coordination, data & dashboards - on consultant & interim manager basis • Nov 2011 - Sept 2016 Marketing & Communications Manager (Belgium & Luxembourg), Accenture • March 2010 - Oct 2011 Lead Generation, Online & TeleMarketing Manager Europe, Iron Mountain (Belgium) • Nov 2008 - March 2010 Marketing & Knowledge Manager, The House of Marketing (Belgium) • Aug 2007 - Oct 2008 Knowledge Manager, The House of Marketing (Belgium) • 2001 – June 2007 - Freelance Researcher, Writer and Marketing/KM Consultant - Editor Capture magazine (Sydney) - Travel, Portraits and Reportage Photographer - Freelance Writer, Commissioning and Sub Editor • 1998 – 2000 Market Intelligence and Knowledge Manager at Cap Gemini Ernst & Young and MasterCard International (London) • 1996 – 1998 Media Relations and Competitive Intelligence Manager EMEA at Accenture • 1992 – 1995 Marketing Communications Consultant at CLARUS Consulting for clients such as 3M, Europay, B&W, DHL, Colgate Palmolive and other pan-European client firms (Brussels) Education • MSc in International Marketing (Strathclyde University, Glasgow) • BSc and MSc in Economics and IT (Namur University, Belgium) • Professional Photography Practice (London College of Printing DALI) Background • Born May 1968 • Belgian • Lived in Australia, London, Belgium, Switzerland and Scotland • Languages: French (mother tongue), Dutch (good), English (fluent) and Spanish (basic) Specialties: B2B Marketing, Marcom, Online, SEO, SEA, Social Media, Lead Generation, Telemarketing, Consulting, Writing, Journalism/PR, Research, KM, Knowledge Management, Strategy, Project management, Competitive intelligence, Communications, Business Development Support
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