Rodica Verbeniuc's Linkedin Analytics

With over 17 years of leadership in Strategic & Operational Corporate Communications, Rodica merges European business practices with hands-on expertise in emerging markets across Eastern Europe, Eurasia, and Central Asia. Rodica's strategic initiatives led to the successful attraction of 17 investment projects totaling €45 million and significantly enhanced Moldova’s investment profile through 40+ bilateral business forums, 20+ trade missions, and 60+ online events, reaching 500k+ people from 70+ countries—up from 35k in 2019. As Director General of Invest Moldova Agency, she elevated the organization to a prominent international position. Under her leadership, the Agency advanced 19 places to rank 4th among regional Investment Promotion Agencies and achieved the #1 spot for information validity (Emerging Europe report, 2020). In Uzbekistan, Rodica's expertise in Corporate & Internal Communications notably improved Ucell’s brand positioning, achieving a 15% increase in Brand Favorability and Net Promoter Score, and a 35% growth in regional data and smartphone usage. Her efforts also boosted employee satisfaction by 25%, reaching 87%. Rodica’s leadership in global Communication & CSR strategies earned Moldcell the Best Eurasia Region Corporate Rebranding award (2010), three 'Best CSR Trademark of the Year' awards, and a Golden Award for 'Reputation & Trust.' Her successful CSR and sustainability initiatives, both in Moldova and Uzbekistan, included over 40 CSR projects and 200+ press conferences and public events, strengthening brand reputation and stakeholder engagement, even in crises. Her professional style, strong values, and integrity have led to prominent roles as President of the Coordination Council of the UN Global Compact Network Moldova (2008-2009) and Co-chair of the AmCham Committee in Uzbekistan (2014-2016), while also serving as a key liaison for Group HQ (Stockholm) and Regional HQ (Istanbul) in CSR partnerships, sustainability, and communications (2016-2017).