Checkmarx

Checkmarx is the global leader in software security solutions for modern application development. Checkmarx delivers the industry’s most comprehensive software security platform in Checkmarx One. It’s a platform that unifies with DevOps and provides static and interactive application security testing, software composition analysis, and developer application security awareness and training programs to reduce and remediate risk from software vulnerabilities.

Marketing Operations Manager

InfiniGrow

InfiniGrow is an Al-driven marketing planning optimization platform. We help B2B SaaS marketing leaders to navigate their companies to success by knowing where to invest every marketing dollar across all channels, without the guesswork.

Revenue & Marketing Operations Lead

Zoomin

Zoomin is an enterprise SaaS company that improves customer experience by making your product content available, personalized and engaging for your customers as they go through their journey. By personalizing the right answers to the right person, increasing engagement level and monetizing your prior content investment with data-driven insights, Zoomin unlocks your content's true potential and turns it from a liability to a competitive business advantage.

Senior Marketing Operations Manager

Strattic

Strattic is a hosting platform that instantly optimizes WordPress websites for speed and security by making them static and serving them on serverless architecture.

Director of Marketing

InfiniGrow is an AI-driven marketing planning and analytics platform that (simply) enables you to optimally allocate your budget to achieve your KPIs and maximize performance.

Camilyo

Camilyo is an SMB marketing platform built for digital service providers to effectively offer business management and marketing solutions to their clients, at scale.

Director of Digital Marketing

Webydo.

Webydo is a professional website design platform that empowers graphic and web designers to create and manage pixel-perfect responsive websites for their clients, code free.

Responsibilities:

- Executed large budget paid advertising campaigns on Facebook, Twitter, LinkedIn, Google, etc.
- Built and scaled company content marketing, email marketing, social media and influencer marketing channels. 
- Responsible for marketing department budgeting
- Configured, setup and maintained complex data analytics collection and reporting solutions.
- Responsible for all data reporting regarding attribution, user acquisition and funnel performance.

Achievements:

- 300% User Growth.
- Managed campaigns with over $1 mill in budgets across all major platforms.
- Led a successful transition into a proper B2B Saas business model.
- Defined core metrics that contributed to company success.
- Transformed company culture to be data driven.
- Implemented campaign tracking and tagging scheme to better track campaign ROI
- Rebuilt the marketing analytics collection and reporting methods

Director of Lead Generation & Marketing Operations

Dispop

Dispop is a self-serve display and retargeting platform which allows businesses to launch and manage effective advertising campaigns on Facebook and the web in the easiest possible way. By taking a unique approach to creative optimization, fresh banner ads are continuously injected into campaigns by an army of professional designers.

Responsibilities:

- Reviewed RTB settings and analyzed algorithms to provide the optimal account settings for clients.
- Handled large, strategic accounts that greatly contributed to company revenue.
- Led a team of 3 individuals in providing successful ad optimization strategies to their clients.

Achievements:

- Transitioned emphasis from new customer lead generation to customer success and growing accounts.
- Developed content strategy to promote display advertising best practices for new users that led to an increase in active users and campaign spend.

Director of Ad Operations

DesignPax

DesignPax allows online marketers to quickly order fully-customized banner ads, logos, landing pages, email designs and more, and receive professionally designed, campaign-ready graphics within 48-72 hours. Formed to help marketing managers, small-business owners and affiliate marketers slash the cost of production, DesignPax improves campaign quality with eye-catching creatives that are uniquely designed for each client. 

Responsibilities:

-	Developed and implemented various sales & marketing initiatives
-	Formulated & maintained strategic partnerships
-	Oversaw day-to-day operations of the business
-	Managed all DesignPax employees (Designers, Developers, Contractors, etc.)
-	Handled the financial tracking and budget planning for the business

Achievements:

- Increased average order values for regular clients by 30%.
- Led business expansion into new market segments
- Expanded product offerings

Director of Operations

Funscapes

Funscapes.ca Backyard Entertainment Solutions was developed to provide Canadian parents with a fast and easy way to identify and acquire the highest quality outdoor play equipment on the market. Originally focused on entertaining the family in the backyard, our Toronto based company has evolved to offer a wide variety of both residential and commercial playground products and services

Responsibilities:
-  Planned and executed corporate strategies
-  Built and implemented all marketing campaigns and promotions.
-  Handled all purchasing and distribution operations.
-  Established customer service practices.

Chief Operating Officer

I am an experienced go-to-market operations professional with a proven track record of building scalable B2B sales and marketing processes, managing the tech stack and aligning organizations around clear pipeline and revenue goals.

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