Upstate Elevator Supply Co.

Upstate Elevator Supply Co - Clean-crafted organic CBD made in Vermont.

Upstate Elevator Operators - Cannabis for whatever your destination may be, we have the vehicle to get you there.

Green State Dispensary - We are Vermont cannabis experts who are dedicated to providing you with premium THC products, including our Upstate Elevator Operator Living Soil cannabis.
Focusing on growing the brand’s omni-channel business through various categories in the cannabis industry. 

Before transitioning to the hemp and cannabis industry, I have acquired decades of experience in marketing, market development, and management in craft beer and beverage distribution industries. Happy to now use my experience in consumer behavior and customer relationship management, as well as brand and community development for the hemp and cannabis industry.

Director of Business Development

Upstate Elevator Supply Co - Clean-crafted organic CBD made in Vermont.

Upstate Elevator Operators - Cannabis for whatever your destination may be, we have the vehicle to get you there.

Green State Dispensary - We are Vermont cannabis experts who are dedicated to providing you with premium THC products, including our Upstate Elevator Operator Living Soil cannabis.

Director of Operations

14th Star Brewing Co.

Top to bottom oversight and decision making to better our people, brewery, business, partners, marketing strategy, operations, community support, brand and culture and content creation. Proud to lead this organization built on valor and heritage.

General Manager

Farrell Distributing

Director of Marketing Brand and Portfolio | Business Development Strategist | Digital Marketer and Content Creator | Project Manager | Partnership Curator | Community Alignments | Opportunity Identifier! 

Core member of the senior management team for wholesale operations, sales, marketing, merchandising and go to market strategy.
Develop and deliver relevant content for company and portfolio of brands through all media channels, including all digital marketing management.
Supervise marketing team & training programs, (sales team experience in previous role for 10+ years.)
Community, non-proﬁt and legislative outreach lead.
Business association and chamber liaison statewide. 
Brand management support with heavy dose of creative development for supplier partners.
Budget management and discipline within projects, oversight of all sales and marketing spending. 
Creating and directing strategic priorities internally, and with supplier partners. 
Classical brand marketing and direct to consumer initiatives as conduit for all the portfolio.   
Key inﬂuencer management for internal partner strategies, and retailer/consumer facing alignments. 
Generator of sales leads and identiﬁer of market gaps for internal purposes, and portfolio partners. 
Implementer of business plans and reviews with sales team, and retailers. 
Integrator of culture, optics and PR.
Chief communicator on company initiatives, and updates.
Promotional activity creator to generate market buzz.
Beer, wine, Non-Alc and CBD beverage experience. 
Experience working with national, imported, regional and local brands on any given day. 

Decades of work within these areas;

Brand Management
Media Planning
Sales Strategy
Marketing
Team Management 
Brand Strategy
Marketing Campaigns
P&L Management
Retail Marketing
Hospitality
Million+ Budget Management Lead
Legislative Advocacy Affairs

Director of Marketing & Business Development

Long Trail Brewing

Decade of leadership roles for the brands, business, and partner brands. 
Long Trail Brewing
Otter Creek Brewing
Shed Brewery
Wolavers Organics

Vermont State Manager / Sales, Marketing and Business Management

Breakwater's Cafe and Grill

Restaurant Manager

Threads of Zion

Retail Manager

Magic Hat Brewing Company

Packaging Specialist

Director of Business Development @ Upstate Elevator Supply Co | Green State Dispensary | Upstate Elevator Operators

At Upstate Elevator Supply Co my role involves not only expanding market presence but also engaging with various stakeholders to bolster our position as industry leaders in the hemp and cannabis space. 

Prior to this, my tenure as General Manager at 14th Star Brewing Co. and Director of Marketing at Farrell Distributing honed my abilities in operational leadership, multi brand marketing strategies, and brand development. This experience, coupled with my commitment to excellence and community, has shaped my approach to navigating the complex regulatory landscape of cannabis and alcohol with innovative strategies and a keen eye for sustainable growth.

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