Ryan Ettridge's Linkedin Analytics

I’ve spent the last 20 years in cybersecurity, starting in enterprise, becoming a partner at PwC by the age of 31, leading a 30x business growth, and helping Australia’s top companies navigate some of the most complex digital threats. But the longer I worked at the top end of town, the clearer it became. The real cyber crisis was not only in big business. It was also in the millions of small and mid-sized businesses (SMBs) that were left exposed, unprotected, and largely ignored. Today, I lead CyberCert, helping governments, insurers, enterprises, managed service providers (MSPs), consultants, and technology vendors unite around a single, clear, global standard for cyber readiness—SMB 1001. This isn’t just another standard. It’s the first that puts the SMB at the centre. Our mission? To make SMBs not only cyber-resilient, but also cyber-insurable. Because when you can reduce the average $50K cost of a cyber breach, you’re not just protecting data; you’re preserving jobs, families, and the economic heartbeat of our communities. Every day, I focus on education, endorsement, enablement, and evangelism. Getting the right players on board. Helping MSPs activate their portfolios. Providing partners with the tools to scale services around a standard that works for small to medium-sized businesses. But beyond cyber, I’ve always believed authentic leadership starts within. After years of high performance but deep personal misalignment, I stepped away from consulting to do the inner work. That journey led me to create Unstuckable.ai, an AI-based executive coaching program that has helped over 1,000 leaders break through burnout, rediscover their purpose, and build from alignment… Not exhaustion. Now, I bring both worlds together: technical execution + human transformation. Because secure systems start with secure people. And when cyber risk, commercial strategy, and leadership development align, you get real, scalable impact. Let’s connect if you’re ready to lead smarter, protect better, and scale what matters. P.S. Subscribe to Cyber Sauce for real-world insight https://cybersauce.substack.com