Ryan Moore

Hooked & Company

Director of Marketing

Day to day responsibilities include, but are not limited to:

• Media planning, buying and optimization of paid search, YouTube, Facebook, Tiktok, Snapchat, email, apps, social, affiliate marketing, OTT, Amazon Seller Central, terrestrial/streaming radio, and all other channels to profitably acquire new customers.

• Developing strategies for retention and cross-promotion to our existing subscribers to improve overall lifetime value and experience.

• Developing and coordinating strategic testing initiatives to better improve CR and user experience across all channels.

• Cultivating new and strategic relationships with customer acquisition partners including 3rd-party agencies, vendors and affiliates.

• Analyzing results and effectiveness of all online marketing programs and make recommendations for optimization.

• Coordinating in-house and external resources to develop creative assets and site properties needed to support programs and initiatives.

Subscriptions I've been directly involved with at Hooked & Company:
Hooked on Phonics
Hooked on Spelling
Hooked on Math
Dr. Seuss & His Friends  
National Geographic Kids 
Elmo's Learning Adventure 
Disney's Wonderful World of Reading 
Baby Einstein Playful Discoveries 
Star Wars Epic Adventures 
Disney Character Ornaments
Disney Gold
Bluum
Disney Premier Pack
Mine Chest
Cat in the Hat Learning Library
Disney 100 Animated Classics Storybook & Pin Collection
BabyGuy Box
Disney Activity Pack

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Director of Marketing at Hooked and Company with 6+ Years experience in the DTC subscription space, more specifically focusing on children's subscription programs.
Hooked on Phonics
Hooked on Math
Hooked on Spelling
Dr. Seuss & His Friends
Disney Wonderful World of Reading
National Geographic Kids
Baby Einstein Playful Discoveries
Elmo's Learning Adventure
Mine Chest
Baby Guy Box
Disney Premier Pack
Bluum
Star Wars Epic Adventures
Disney Character Ornaments

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