Flowcode

Senior Manager, Lifecycle Marketing

Michigan Fashion Media Summit

Co-Founder & Advisor

Oversees the continuous development of the MFMS as we continue to bridge the gap between the industry and the University of Michigan campus

Co-Chairman, Steering Committee

As Co-Founder responsible for developing:
-Organization Structure
-IT Communications & Infrastructure
-Financial structure
-The MFMS Event & Production Logistics
-Mailchimp Marketing Campaigns
-Social Media Strategy
-Corporate Partnerships Structure
And more...

As COO Responsible for all company wide operations including:
-HR & Internal Ops: facilitating the organization and management of the 40 person planning team (chosen and onboarded from an applicant pool of 100+)
-Brand & Marketing: ensuring the congruency and authenticity of the MFMS brand while promoting the event to our target markets
-Partnerships: packing and selling assets to create B2B partnerships and fund the MFMS, then promoting our Partners brands on their behalf
-Event Planning: planning, coordinating and executing the MFMS
-Finance: projecting, budgeting and tracking all MFMS costs and sales
-Speakers: recruiting the top talent across the industry to educate our audience at the MFMS

Co-Founder & Chief Operating Officer

GLOSSLAB

-Developed and implemented comprehensive marketing & partnership strategies across paid media, web, CRM, social and brand creative to increase brand awareness and drive sales
-Led and managed internal team and external agency partnerships by budget planning & forecasting, setting KPIs, communicating goals, defining workflows, providing feedback and reporting results to executives and senior leadership
-Spearheaded go-to-market strategy of 23 subscription-based modern nail salons across 7 markets
-Improved profitability and customer experience by re-designing and migrating the technology stack across web, booking, e-commerce and data platforms leading to increase in revenue per store QoQ
-Leveraged consumer behavior research and performance data analytics to enhance customer experience and optimize unit-level profitability via product offering and supply side scheduling initiatives
-Launched CPG product line of 20+ SKUs via DTC e-commerce and in-store retail
-Supported investor relations, financial reporting and the creation of pitch deck to secure capital fundraising

Director, Marketing + Strategic Operations

Senior Manager, Marketing + Strategic Operations

Marketing + Strategic Operations Manager

MARGS

Developed and executed full-funnel marketing strategy to amplify brand and sales including digital and brick-and-mortar across states, distributors, and retailers

Marketing & Operations

Rumble Boxing

-Led revenue growth and lifecycle marketing responsible for customer acquisition and retention
-Supported launch of the first 15 locations across 5 markets by training talent, coordinating staffing & schedules, and executing GTM marketing plans with goals and KPI setting (now over 250+ locations across the world)
-Created RumbleTV (as a response to Covid-19) which included directing and producing live stream TV broadcasts daily, building a web/app digital product, and managing a team of 30+
-Managed team of 120+ trainers across 5 markets ensuring revenue growth and optimizing profitability via product experience, scheduling, and class offerings

Senior Manager, Product Marketing

Manager, Digital Product Operations

Manager, Trainer Operations

Project Manager for Eugene Remm, Founder of Rumble Fitness

Project Manager

Catch Hospitality Group 

-Led key strategic initiatives for founder of Catch Hospitality Group on projects across marketing & brand, operations & experience, and go-to-market strategy
-Supported the successful opening of second concept, Catch Steak

Gartner

Developed digital strategy & marketing insights for enterprise clients of Gartner for Marketers (formerly L2) using data analysis, including CMOs and VPs at top global brands across luxury fashion, watches & jewelry, spirits, mass-market fashion, activewear, home and more retailers

For more info visit www.l2inc.com

Digital Advisory Specialist | Luxury & Retail at Gartner L2

Salads UP

Responsible for marketing, branding and data analytics through:
- Event Activation Planning and Execution
- Partnership Deals
- Social Media Activation Planning and Execution
- Social Media Influencer Program
- Sales Data Analytics
- U of M Campus Liason

Marketing, Social Media & Partnerships

Michigan Sport Business Conference

Responsible for conference operations including:
- Planning and executing the Michigan Sport Business Conference (800+ attendees in 2017) and supplemental events (Summer Networking Events in NYC)
- Coordinating MSBC Team member roles for events
- Planning external logistics for conference day
- Facilitating transparency and directing on conference day

What is MSBC? The Michigan Sport Business Conference was developed by a group of undergraduate students affiliated with both the Stephen M. Ross School of Business and School of Kinesiology. Our vision for the event is to attract top sport executives to educate and develop the future business leaders of the world. MSBC holds a conference with speakers that are leaders of the sports business industry once a year in October at the Ross School of Business.

Director of Logistics and Communications

Responsible for off campus marketing including:
Student outreach program
Big Initiative Award: Award given to college students excelling in Sports Business at schools across the country
Philanthropy: MRelay partnership
Social Media: Gathering & creating content

What is MSBC? The Michigan Sport Business Conference was developed by a group of undergraduate students affiliated with both the Stephen M. Ross School of Business and School of Kinesiology. Our vision for the event is to attract top sport executives to educate and develop the future business leaders of the world. MSBC holds a conference with speakers that are leaders of the sports business industry once a year in October at the Ross School of Business.

BIG Initiative and Outreach Marketing Manager

INTURN

Responsible for supporting business development through:
- Researching and implementing new markets and potential customers internationally
- Profiling off-price retailers as potential clients to increase demand on the platform
- Assisting the entire INTURN team in the development of acquisition strategy
- Data management of our CRM tools

INTURN enables brands to efficiently sell excess inventory to retailers in private, online showrooms and provide improved decision-making to turn inventory faster, improve cash flow, and optimize returns.

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