Publicis Groupe

VP, Executive Creative Director

MSTRPC

Founder 

U.S. Ski & Snowboard Team

Head of Creative + Content

FALKON

Sr Creative Director

MOCEAN

Creative Director

hi5.agency

World Surf League

A hybrid creative role that allows me to work on the brand, studio and strategic partnerships side of the business as a content creator and an integrated marketer.
- Pitch, develop, and execute on close to $40million in annual business
- Key partnerships include global brands such as ABI/Corona, Jeep and IKEA.
- Developed and launched WSL’s podcast network
- Created the WSL’s first free-surf film for Corona
- Created a global cause-marketing campaign for Jeep
- Developed the creative for WSL’s most consumed Studios show Surf Breaks

WSL Studios, Director of Branded Content

Creative Director, Partnerships

Creative direction and content development (special shoots) for networks such as Netflix, Amazon Prime, NBC/Universal, FUSE, and others.

Projects include a digital campaign for Jurassic World 2, branded content for Will Smith's blockbuster Bright, digital campaign for Netflix's most expensive sci-fi show Altered Carbon, and special shoots for shows such as Santa Clarita Diet and Marvel's Luke Cage.

Laundry Service

Creative lead on Beats by Dre account overseeing social / digital channels and campaign work.
Accomplishments in my 1.5 years there:
- Grew Beats social audience by nearly 200%
- Oversaw the creative for 3x global digital campaigns for Beats – Be Heard, Got No Strings and the award-winning Be Heard 
- Created the first global Snapchat lens with DJ Khalid for Beats Rio Olympic Games campaign
- Managed a global team (LA / London) of ACDs, art directors, photographers, and copywriters
- Led an array of global creators and influencers to create weekly content 
- Developed Beats first digital-only campaign for their premium on-ear sports product
- Developed an always-on, cross-platform, content strategy for their sports ambassador program with athlete across the NBA, NFL, FIFA, NHL, and action-sports
- Oversaw the voice, look and feel of their evergreen social content
- Developed a social-first, brand story, go-to-market strategy for their limited edition products – including the Super Bowl, NBA All-Star games, artist and athlete collaborations

Also served as Creative Directive or LA24’s digital channels which was awarded the 2028 Olympic Games.

Creative Director / Beats by Dre

Shaun White Inc.

Oversaw creation direction, brand strategy, and content development for athlete Shaun White and his partners (Target, Verizon, GoPro, Burton, Oakley, others). 
Highlights and accomplishments:
- Oversaw all of Shaun White’s content development for his O+O channel – which included developing voice, copy, and brand strategy 
- Developed a content dev deal with Verizon worth 8-figures
- Produced and directed graphics for Shaun’s annual Burton snowboard – including the one he rode in the Sochi Winter Olympics 
- Oversaw the creative strategy and brand position for the NBC documentary film ‘Road to Sochi’ that premiered at the top of the Sochi Winter Olympics 
- Oversaw creative direction for the Air + Style entertainment property (media + events) which included a rebrand and launch of it’s ever first festival 
- Produced Air + Style tv-shows for ESPN 
- Developing GoPro franchises resulting in millions of earned YT views and a strategic partnerships with ESPN
- Produced and co-directed seasonal campaigns for the Shaun White for Target line
- Developed postion and design for Oakley and Stride products

Creative Director / Shaun White

Hello I am Ryan Bucci, an award-winning Creative Director with a deep focus on design, culture, strategy and story. I've been creating campaigns, content, and experiences for 15+ years, working with brands in sports, music, fashion and entertainment such as Apple, Blizzard, Burton, ABI/Corona, IKEA, Jeep, Netflix, Target, and Universal.

Portfolio:
http://www.bbuuccccii.com

Specialties:
Creative Direction
Content Development
Team Building + Leadership 
Content Strategy + Execution
Brand Strategy + Execution
Design + Art Direction
Production Workflows (pre/pro/post)
Social + Editorial
Experiences

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