Tobie Group

Managing Partner

Vision40 Media

Head of Digital and Analytics

PHX Startup Week

Head Of Sponsorship

This FREE five-day event celebration is for the local startup ecosystem and anyone else interested in entrepreneurship. This is the biggest event for entrepreneurs in the Valley of the Sun.

We will work directly with community members to secure necessary contributions that make this amazing event possible. 

If you are interested in learning more about how you can help support PHXSUW 2019, please contact me directly:

ryan.burch@phxstartupweek.net
602-432-9674

PHX Startup Week - Sponsorships Volunteer

Cybba Inc.

Lead all aspects of West Coast office for performance media organization. Manage and coach team through all elements of client acquisition, growth and agency pitch strategy including outbound marketing, content generation as well as ongoing client project management, strategic presentation creation and creative development. Day-to-day execution of marketing and media strategies on all major media and advertising platforms.

Manage vendor relationships, procurement and staff training for use of 3rd party marketing platforms including three separate Demand-Side Platforms (video and display), Google Adwords, Salesforce Data Management Platform, Facebook/Instagram, LinkedIn, Pinterest and multiple proprietary data and audience targeting relationships.

Managing Director

Ve Interactive

Revenue responsibility for performance-based organization focused on driving conversion and engagement via programmatic onsite and off site advertising. 

Core capabilities included: 
Programmatic Advertising and Data segmentation
Cart Abandonment Solutions
Email Remarketing
Display Ad Retargeting

Director, Platform and Display Sales & Strategy

eBay

Manage advertising teams covering Midwest and Southeast regions – the largest billing regions in organization. Primary products included eBay 1st party audience data, as well as traditional retargeting and audience strategies. 

Tasked to lead strategy, management of accounts and multi-location team through acquisition and organizational restructure when acquired by Ve Interactive.

National Advertising Sales Manager (Acquired by Ve Interactive)

Lead agency Enterprise operations team tasked with strategic support for upsell, retention, campaign optimization and audience strategy for top programmatic agency accounts utilizing eBay 1st party data. Ultimately responsible for $20 million annual billings, with strategy and client media optimization teams in Phoenix, AZ, and New York, NY.

Cross-functional team lead for big data and audience targeting for eBay’s Enterprise Display division. Selected to lead implementation team tasked with merging six agency advertising businesses (SEO/SEM, Display, Affiliate, Email, Database, Attribution) into one. Led company-wide rollout of data analysis platform, powered by data tool: Splunk. 

Previously held positions at Fetchback/eBay Enterprise:
Enterprise Client Relationship Manager
Enterprise Account Manager
SMB Account Manager

Group Director, Enterprise Client Services and Strategy

Arizona State University

Management and evangelism of digital and mobile marketing products, including the launch of a new iPhone application and its integration with an online coupon book and daily email newsletter. Tasked with educating sales executives, advertising clients and developers of new product offerings.

Develop and manage traditional and interactive marketing projects including the launch of ASUAdvertising.com, Facebook.com/TheStatePress and Twitter.com/StatePress.

Digital, Web and Mobile Marketing Manager

•	Provide sales and client management for 100 large accounts utilizing digital, print, and video advertising campaigns across virtually all product and service sectors.

Increased account sales 23 percent during first two years of employment, while maintaining total client expenditures of more than $450,000 annually – 30 percent of department’s annual revenue

Create and present cross-product advertising proposals to secure new business, and to grow existing accounts.

Negotiation of monthly partnerships, sponsorships and ongoing value trade agreements to secure low cost services and vendor products for departmental marketing events and promotions.

Advertising Account Executive

Freedom Communications

•Client management and advertising sales for Get Out Magazine, the most profitable section of the East Valley Tribune. Territory included businesses located in Tempe, Scottsdale and Phoenix..

Advertising Executive: East Valley Tribune, Get Out Magazine

STG Media Corp

Provided client support, research and sales assistance during every aspect of the media buying and advertising sales processes.

Advertising Sales Associate

My expertise is in the design, implementation and maintenance of media and marketing strategies. Specialties: Digital Strategy, Online Advertising, Brand Management, Consumer Engagement, Client Relations, and eCommerce

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