Atlassian

Senior Strategy Manager, Enterprise & Executive Events at Atlassian

Tools for teams, from startup to enterprise: Atlassian provides tools to help every team unleash their full potential.

Senior Field Marketing Manager

Salesforce

MuleSoft, the world’s #1 integration and API platform, makes it easy to connect data from any system to create connected experiences, faster.

Manager, Global Strategic Events - MuleSoft

- Led Executive Roundtables across all Verticals
- Led Canada wide Market events

Manager, Strategic Events

Global Accelerate Leadership Program: Leadership Development Program for Next Gen Leaders

Manager, Marketing Events

Salesforce helps you transform your business by bringing your company and your customers together. We empower your marketing, sales, commerce, service, and IT teams to work together with one integrated CRM platform. So you can deliver the personalized experiences your customers expect to build lasting, trusted relationships.

As part of the Salesforce Marketing Events team, I am responsible for the planning, execution and reporting for 150+ events each year across the Canadian market.

Associate Manager, Marketing Events

Pilot Light Entertainment

Pilot Light Entertainment is a corporate full service partnership consulting agency that specializes in working with entertainment properties to fulfill their partnership marketing needs. As an Account Manager, my responsibilities include:

-	Day to day account management of multiple partners
-	Building of customized marketing strategies and roll out plans for partners and sponsored properties
-       Identification, prospecting and sales to film and music partners
-	Managed the execution of all aspects of partner’s integrated sponsorship marketing plans during TIFF 2017, including creative development, promotions, event marketing, and digital/social marketing executions

Account Manager

Wasserman

Wasserman is a full service, culture-centric agency built to serve the best talent, brands and properties in the world. 

- Collaborated with clients to develop strategies and manage integrated programs, creating unique and engaging experiences for audiences that strengthened brand associations and consumer loyalty
- Managed programs from ideation through to execution and wrap up, including budgets, timeline and workbacks, production logistics and staff management

Manager, Experiential Marketing

AIG partnered with New Zealand Rugby and the All Blacks for one of the worlds largest rugby sponsorships, with the most successful rugby team of all time. The Global Sponsorship team was responsible for the strategy and activation of this partnership. 

As part of a small team, I collaborated with stakeholders globally to leverage the assets available to AIG through the partnership, planning and activating localized campaigns. In doing so I added value for clients, employees, fans and partners around the world by creating unique, memorable experiences. 

- Managed projects from their initial concept development through to their execution and wrap up in multiple markets globally
- Responsible for the creation, scheduling, posting and analysis of all content on the @AIGRugby social channels, reaching an audience of 50,000+ daily. Launched Instagram channel and gained 25,000 followers in under 6 months
- Relationship development and management with stakeholders across multiple business lines internally, and also external agencies, NZ Rugby, and other sponsors
- Major event experience planning AIG's Rugby World Cup campaign, and activating on the ground in London over two months in 2015

Analyst, Global Sponsorships

nakedbus.com/manabus

Nakedbus.com was a startup disruptor that gave New Zealanders a taste of online travel booking systems before airbnb and Expedia were part of everyday life. We challenged archaic transportation providers and set the new standard for transportation & travel planning in New Zealand. 

In my role, I led relationships for nakedbus and their network of 50+ accommodation and activity suppliers. Involved with all aspects of these relationships including pricing negotiation, promotional planning, capacity allotments, analysis and reporting, new supplier prospecting and more.

Operations Coordinator - Activities & Accommodation

Rugby Canada

Responsible for delivering and maintaining a ticketing program for 2013 events, and for initiating strategic planning for all 2014 events, and their respective ticketing programs. Heavily involved with the logistical planning, organization and execution of all competitions and events. Worked tirelessly to further improve and grow the sport of rugby in Canada.

- Administered the ticketing program for the 2013 IRB Americas Rugby Championship
- Facilitation of the customer order process for group and premium tickets to the Canada v NZ Maori match, setting a North American record attendance for rugby of 22,566
- Developed ticketing strategies and promotions for all events in line with the ticketing strategic plan
- Worked with marketing team to develop #RedNation fan engagement campaign
- Analysis of sales reports to forecast future sales trends and generate meaningful insights for co-workers
- Lead volunteer manager at all events, recruiting, training and managing all volunteers

Events & Ticketing Assistant

Senior Field Marketing Manager at Atlassian

Internationally experienced marketing professional who is passionate about engaging stakeholders. 
Driven by breaking cross-functional barriers and creating impactful business results through marketing programs. 
Major global event experience, from the Rugby World Cup, to multiple Dreamforce conferences. 
Proven ability to successfully manage and execute high profile projects with different priorities and various executive stakeholders.

Taplio

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