Aimerce

GTM Lead

AddShoppers

Brought 275+ eCom sites onto AddShoppers - across every vertical and business size (SMB, Mid-Market, Enterprise)

What's AddShoppers's tool SafeOpt? eCom Marketers have had enough of the Post iOS 15 increase in CPCs/CPMs. With AddShoppers you can retarget 175M+ US shoppers without paying for clicks or impressions. Also, brands can usually retarget only around 3% of their anonymous window-shoppers that don't sign up for their email list. SafeOpt, the AddShoppers network of shoppers that spend $500K to $2M a day, can identify and retarget up to 40% - driving 5% incremental revenue when compared to your internal email retargeting

$3.5M realized revenue from closed deals 
FY22’ 124% attainment
FY21’  102%

Senior Account Executive

Epos Now

Proving POS and CC processing to retail, restaurants, grocery stores, gas stations, nail salons, food trucks, liquor stores, bars, supermarket chains, barbers, and more. 

79% close rate over 143 deals

Senior Enterprise Account Executive (Top Tier)

Q3 - 84 stores set up up. 193% of quota. Most US customers signed on in a month (36) 240%. Most US customers signed on in a quarter (81)

Senior Sales Consultant

March and April: as an SDR, booked 70 shown and qualified meetings - 44 of those meetings closed. 300% quota

May and July: Broke record for most customers signed on during a US 
sales rep’s 1st and 2nd month (22 and 26) 146% and 173% of Quota

Full Cycle Sales Consultant

Oracle

Sold Bronto email marketing platform. Helped digital marketers save hours of tedious effort with easy-to-use email marketing software allowing automation to deliver beautiful, personalized emails for updating favorite customers with new promotions and relevant information.

Sourced 100+ opps

Business Development Representative

Identified and applied 10,000+ deposits from Brazilian banks to recognize over $200M in revenue

Meticulously utilized data-analysis techniques through excel to investigate, reconcile, and reduce unapplied, misidentified, and unidentified deposits.

Reduced unapplied cash by 60% from $15M to $6M within one year.

Maintained consistent contact with multiple collectors and sales reps to reduce escalations.

Senior Cash Applications Analyst - Brazil

Apple

-Lead Mentor: coached/trained 40 new advisors
-Managed app development enrollments for 3000+ companies 
-Fixed technical issues in developer accounts
-Made presentations for team explaining the installation/usage of new tools
-iLog and ScreenSharing Subject Matter Expert

Apple Developer Program Support - English/Portuguese

•	Responded to customer calls to troubleshoot and resolve computer hardware, software, and internet problems 
•	Set up repairs, replacements and in-store service reservations
•	Report and escalate issues through appropriate channels following Apple’s policies
•	Sold most AppleCare Protection Plans and other solutions 
•	Responsibly handled confidential customer information and account security data

iOS Technical Support Advisor

Panera Bread

•	Prepared several types of sandwiches, soups, and salads in a fast pace environment, following health/safety guidelines and regulations 
•	Closed the kitchen down: cleaning and properly stocking/labeling all items

Line Cook

Self employed

•	Created lessons and taught guitar lessons to beginners and intermediate level kids 
•	Helped develop their creativity/skill-set by encouraging songwriting/improvising as well as scales, metronome practice, and other techniques

Guitar Teacher

Snr AE seeks new role | 6yrs eCom SaaS Sales | Omnichannel | Shopify Focus | DTC | B2C & B2B | POS

Happy Thanksgiving 🦃🍁🍽 

This has been one of the best years of my life. I took a long stretch to reset, travel, realign, and get clear on exactly what I want next. 

I’ve found new opportunities, new clarity, and a stronger sense of momentum and synchronicity that feels rare and unmistakable.

Hope you all take this day to breathe, eat egregiously well, and enjoy the people, family, and friends that you love.

No family this TG as my sister and mom are in Brazil with the rest of my extended family who has always lived there.

But grateful for the people who have made this year brighter, including the person who has been beside me through all of it.

Ryan Lacerda

GTM with Soul | SaaS, eCommerce, MarTech, AI, POS

No alternative text description for this image

A lot of churn isn’t caused by bad products.

It’s caused by overwhelmed people inside broken systems.

A CSM wakes up on Monday and already feels behind.

They don’t know the renewal dates.
They don’t know which accounts are slipping.
They don’t know whether the 10% increase their CRO wants is fair, or reckless.

They’re juggling:
	•	an angry escalated customer
	•	a renewal they should’ve started 90 days ago
	•	an AE who churned
	•	a pricing approval stuck in Finance
	•	a missing champion
	•	a QBR deck they don’t have context for
	•	and a dozen “urgent” internal Slacks

And then someone asks why NRR is down.

This isn’t a performance problem.
This is a human problem.

We’ve built renewal motions that practically guarantee failure:
	•	No pricing logic
	•	No stakeholder map
	•	No consistent workflow
	•	No risk alerts
	•	No expansion triggers
	•	No guidance
	•	No prioritization
	•	No time

Just pressure.

The average SaaS company quietly loses 3–5% NRR a year this way.

Not to churn.

But to flat renewals, unnecessary discounts, and missed expansions caused by exhaustion.

For an $100M SaaS company, that’s $3-5M evaporating.

because your people can’t breathe.

That’s the real SaaS crisis.

Not AI.
Not the economy.
Not procurement.

It’s the fact that the people running your revenue engine are burned out, under-supported, and buried in manual work.

The only way out is to give them leverage:

Clarity.
Prioritization.
Workflow.
Pricing intelligence.
Signal detection.
Follow-through.
Support.

It’s not software.
It’s oxygen.

SaaS won’t survive by shipping more features.

It’ll survive when we stop crushing the people responsible for renewals.

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