Troon

Develop, secure and activate lucrative partnerships with industry leaders and emerging brands that leverage Troon's unparalleled reach – over 15 million rounds of golf played annually across our vast portfolio – to connect the right partners with the right audience.  Create and execute data-driven marketing programs that forge strategic alliances with endemic and non-endemic companies seeking to tap into Troon's influential audience.  Cultivate strong relationships with key decision-makers, acting as the primary Troon contact for new and existing partnerships.  Negotiate and close high-value partnership deals that deliver significant ROI for both Troon and our partners.

Vice President Strategic Partnerships

PointsBet

Lead Business Development efforts for PointsBet in the U.S.  This includes all team, league, and media partnerships.  Helping to drive revenue growth and deliver KPIs for the PointsBet business.  Architected the Exclusive Sports Betting Partnership between PointsBet and Troon Golf to further align both brands

PointsBet is a cutting-edge global sportsbook and iGaming operator featuring a proprietary scalable cloud-based wagering platform. One of the fastest growing operators in the country, PointsBet is the Official Sports Betting Partner of NBC Sports and stands out as an anomaly in the sports betting space by owning and controlling its technology from end to end. PointsBet is the only U.S. online operator to offer PointsBetting® – a unique and innovative way to bet - and a burgeoning live in-game betting market.
 
Founded in Melbourne, Australia, the PointsBet brand is growing rapidly across the US, Canada, and more. We pride ourselves on providing the fastest and most dynamic user-friendly experience and responsive customer service. Our team is committed to helping users with the promise that no matter your level of experience, PointsBet is the best destination for bettors.

Vice President of Strategic Partnerships

Senior Director of Business Development

CBS Interactive

Led the content acquisition strategy for CBS Sports Digital to include UEFA Champions League, NWSL Soccer, Formula-E Racing.  Additionally, identified and secured the Emmy-Nominated CBS All Access Original, Texas 6.

Senior Director, Business Development, Content Acquisition & Partnerships

Director, Business Development, Content Acquisition & Partnerships

SportsLabs - A Silver Chalice Company

•	Develop and execute smart and creative digital growth strategies based on market research and current industry trends for more than 40 top brands in college athletics such as Oregon, Notre Dame, Kentucky and the Atlantic Coast Conference 
•	Manage RFP process for new business, develop sales presentations, craft product pricing structures, serve as a lead presenter on pitches to current and prospective clients that has won new business and increased existing revenue 
•	Primary lead between SportsLabs and WME | IMG College for 25 Gameday mobile applications including contract negotiations, development timelines, product feature requests, billing, and advertising revenue  
•	Lead response strategies for challenging accounts to help retain clients and elevate client satisfaction 
•	Provide detailed analytic reporting to clients and analyze usage data to drive strategies for improved performance (Analytics, results, SEO, ROI, Google Analytics, Adobe Marketing Cloud) 
•	Provide expertise and develop strategies for audio acquisition and distribution to include podcast networks and in-app audio streaming


•	Work directly with executive level management and key stakeholders to develop short and long-term business growth strategies 
•	Spearheaded new initiatives such as subscription-based video platforms and location-based services to drive incremental revenue 
•	Cross-team lead managing day-to-day operations between design, product, operations, and engineering teams 
•	Established strong relationships with third party vendors such as Fanatics, Paciolan, Experience, Google to increase revenue and drive traffic back to our network

Senior Director Client Relations and Business Development

•	Product owner for Gameday application mobile application across 30+ college sports clients for iOS and Android which has amassed more than 400,000 downloads in three years 
•	Effectively navigated challenges and delays related to product development and creative processes, provided escalation management, balanced the business needs versus technical constraints, and maximized business benefit while providing excellent client service  
•	Responsible for product plans including the product roadmap, writing business requirements, design specs, running cross team standups, and feature demonstrations
•	Worked directly with Business Development to secure new partnerships and increase revenue through creative ad strategies

Senior Director Product

Florida State Athletics

Responsible for identifying and overseeing the execution of an annual strategic new media plan for all intercollegiate athletics teams using original editorial and photographic content, live and on-demand audio/video-streaming and social networking to increase brand awareness, generate revenue and enhance website traffic/user activity.

•	Increased online Athletics Department merchandise revenue by 264% through new vendor negotiations and marketing strategies – Fanatics 
•	Generated $2.6 million in new revenue streams since April 2011 by designing e-mail marketing campaigns with Paciolan
•	Grossed $285,000 in new revenue through photo and multimedia stores and online auctions 
•	Increased unique web traffic to Seminoles.com by 210% since July 2006 
•	Created a podcast channel featuring unique content with 1.5 million downloads from April 2008 – May 2013 
•	Designed the official FSU Athletics YouTube Channel resulting in 2.3 million views, 4,196 subscribers and $2,996 in ad revenue since July 2008 
•	Established FSU Athletics’ first official Facebook and Twitter presence in 2010 with more than 480,000 combined Facebook fans and 116,000 Twitter followers 
•	Leveraged FSU’s social media presence on Pinterest, Google+, Instagram, FourSquare, YouTube
•	Negotiated and developed FSU Spear-It Rewards program with Row27 and Coca-Cola – social reach of 28 million fans on Facebook and Twitter
•	Collaborated with Google to build Florida State’s Google+ Hangouts On Air presence to videostream press conferences, National Signing Day, Jimbo Fisher Call-In Show, Doak Insider Podcast, player interviews 
•	Athletics representative to manage live video efforts with ESPN3 
•	Management and negotiation of all digital contracts including CBS College Sports, Fanatics, Replay Photos and Buddy Media

Assistant Athletics Director for Digital Media

Oversight of Seminoles.com and Seminoles.com All-Access, managing online partner relationships, creating new online revenue opportunities, coordination of ACC Select and editor of the Seminole Dispatch, FSU athletics weekly online newsletter.

•	Managed all content on the official athletics website for Florida State University, Seminoles.com averaging 2.4 million views per month, with more than 750,000 unique visitors per month
•	Coordinated efforts between FSU and designated multimedia partners to distribute live and on-demand video and audio content on Seminoles.com such as live event video coverage, press conferences, original online content and special events
•	Developed and executed the department’s first social media strategy including oversight and mediation of fan-generated content on all digital media platforms, as well as, user metrics and monitor reporting analytics 
•	Developed and produced original concepts for editorial, audio, and video offerings on Seminoles.com including “The Daily Report”, blogs, podcasts, e-mail marketing campaigns, and additional features to increase fan interaction
•	Department liaison between Florida State University and Paciolan ticketing for use of their social media and marketing tools
•	Implemented and manage revenue generating web-based marketing campaigns such as ticket sales, online auctions, social media advertising and the official online stores – include number
•	Managed day-to-day operations of the Digital Media Department including three full-time employees, one OPS employee and student interns 
•	Developed and oversaw the annual budget for the Digital Media Department

Director of Digital Media

Provided technical support for more than 150 employees in the department of athletics.  Also served as the Athletics Department Security Coordinator.  Duties also included network administration and web site maintenance.

Information Technology Manager

Coordinating producer for all Florida State football, men's and women's basketball and baseball broadcasts.  Each season I have added new elements to both the pre-game and post-game shows.  Serve as halftime and post-game host.

Coordinating Producer, Seminole \Sports Network

Calling all of the action for the 5th season of Florida State women's basketball action.  Since taking over the position increased the length and content of the pre-game and post-game shows.  Currently on a streak of three straight NCAA tournament appearances.

Play-by-play Announcer - Florida State Women's Basketball

HOST Communications

Produced formats and content for all Football, Men's and Women's Basketball broadcasts at Florida State.

Broadcast Coordinator - Seminole Radio Network

I'm a dynamic executive with 20+ years of experience bridging the gap between media, sports, technology, and gaming. My passion lies in leveraging these intersections to create innovative partnerships, drive strategic growth, and deliver captivating content experiences.

Highlights

Sports Powerhouse: Negotiated partnerships with major leagues like NFL, NBA, PGA TOUR, and NHL. Masterminded the PointsBet and Troon Golf exclusive sports betting partnership.

Content Architect: Shaped digital content strategy and rights for properties like NWSL, Formula-E, and global soccer at CBS Sports Digital. Launched the SportsLabs Gameday mobile app from concept to reality.

Multifaceted Expertise: Contract negotiations, content acquisition, digital marketing, client management, business development, and team leadership across PointsBet, CBS Sports, SportsLab, and FSU.

Thought Leader: Embraces emerging media platforms and takes calculated risks to drive results for clients. Demonstrated success in fostering cross-functional teams and leading both in-person and remote teams.

Collaborative Communicator: Builds strong relationships with teams, clients, vendors, and media partners. Delivers compelling presentations to executives and key stakeholders.

Broadcast Veteran: Leveraged on-air talent experience from ESPN3, IMG College, and Host Communications to fuel my passion for engaging storytelling.

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