Ryan Saghir's Linkedin Analytics

Seasoned marketing executive with 16+ years in digital media strategy and execution, with a proven track record of leading teams, agencies, and a roster of partners at global organizations. Extensive knowledge in the latest and most advanced digital marketing and media growth strategies for both demand generation (Branding) and customer acquisition (Performance), with experience managing complex large-scale planning including 2 Super Bowl digital campaigns. I have years of experience in agency management, having run multiple RFPs and worked alongside agencies such as VaynerMedia, OMD, HAVAS, 360i, and many others, as well as managed relationships with media partners such as Google, Meta, NBCU, and others. Experience executing campaigns from planning-to-published through media agencies across all media channels including Broadcast, OTT/CTV, YouTube/Google, Meta, TikTok, Pinterest, Podcasts, and many others. Core Competencies: • Client/Agency experience: Run multiple RFPs for the successful selection of major Media, Creative, and Digital agencies such as VaynerMedia, Viral Nation, OMD, Carat, and more. • Executive Leadership: Proven ability to lead and motivate diverse teams, develop a long-term strategic vision, and translate this energy into actionable plans across functions. • Data-Driven: Extensive experience in utilizing data analytics to measure campaign performance, identify opportunities for improvement, and optimize complex budget allocation for. • Collaboration & Communication: Adept at managing multiple stakeholders, agency partners, and external vendors, while managing the key relationships with C-Level leadership across the organization.