Muhammad Saad Khan 🦖🐙

DigitalOcean

We joined DigitalOcean team after the acquisition of Cloudways. I am still working in the same product but my role is now more focused towards Product Marketing and Content Strategy. I am also working with DigitaOcean teams directly on several integration sub-streams.

Successfully launched Cloudways Autonomous (previously Autoscale) in general availability. 

Right now, my core responsibility is to create a Go-to-Market strategy for the new product named as "Cloudways Autoscale". We ran two beta phases by now. 1) Private Beta (50 customers) 2) Public Beta (300 customers). Created a positioning based on value proposition and competitive intelligence. Defined key personas to target. Set pricing to be transparent. 

Currently working with GTM stakeholders to finalize launch activities. As it's a Tier 1 launch, collaborating with PR, affiliate, customer success and sales teams. Education, training and one-pagers.

On the hand, I am leading a team of two product marketing associates who are responsible for driving revenue targets of two add-ons.

1) Cloudflare (Already a $1 Million addon).
2) SafeUpdates

I am also actively involved in lifecycle Tier 3 launches. Driving discovery and usage KPIs.

Director of Product Marketing: Cloudways

RevGenius

RevGenius is a group of revenue generating sales and marketing professionals brought together to learn, share, support, and grow with each other.

Member

Cloudways

Working directly with the CMO in planning and execution of marketing initiatives.

-- Focusing on Brand and overall communication strategy. Starting two projects to create a balance between perspective of the prospect and the experience of the customer. Following the "Buyer Decision Process" by John Dewey.
-- Started a team of Product Marketing to grow multiple addon products like Cloudflare Enterprise and other upcoming features. Grew activation of Cloudflare addon from 0 to 5000 activation in a month. Overall marketing campaign reached over 1 million impressions across Social Media. 
-- Reimagining how we do content marketing at Cloudways. Scaling the team and giving the focus on key initiatives.
-- Driven 500+ signups for Safe Updates beta product through WordCamp Europe 2022 event based strategy and with website touchpoints. 
-- Worked with PR agency vto get 100+ mentions about WordCamp Europe and the "Momentum" theme in European media outlets.
-- Worked with the field marketing team to launch SafeUpdates at WordCamp US 2022 in San Diego. Generated more than 600 sales for the new feature with on-site Demos and website/platform integrations. Supervised the complete GTM strategy for different distribution channels like Social Media, content marketing, affiliates, email.

Associate Vice President Marketing

- Grew Cloudways Traffic from 200 visitors a day to 40,000 visitors a day (2020).
- Grew Cloudways Customer Base from 0 to 61,000 (2021).
- Community Management Strategy, team hiring/development/training.
- Community Team metrics assessment and influencer relations.
- Initiated Cloudways Startup Program and mentored more than 15 startups.
- Content Strategy and Planning.
- Product Marketing Strategy & Implementation (In liaison with Cloudways Product team).
- Event Marketing Strategy (attended WordCamp US in St. Louis and WordCamp EU in Berlin 2019)
- Content Marketing Metrics Proposition and Content Marketing Analytics.
- Storytelling strategy [Brand Storytelling and Consumer Storytelling]
- Training Writers for Writing Crunchy and Conversational Content by the help of different mediums. 
- Real time content research and association tactics.
- Social Media Content Production.
- Content Re-purposing Strategy.
- Influencer Marketing Research and Influencer Engagement Strategy and Planning.
- Email Marketing Campaigns [Structure, Targeting, Lead Generation and Segmentation]
- Developing standards, systems and best practices for content creation, distribution, maintenance, content retrieval and content repurposing, including the real-time implementation of content strategies.
- Establishing work flow for requesting, creating, editing, and publishing content. 
- Side Project Marketing (Created two side projects to increase brand reach)
- Training the team of 12 community marketing professionals to represent & managed communities in WordPress, Magento, Drupal, PHP, Laravel, Startups and eCommerce).
- Setting OKR's for marketing team and aligning different functions to achieve company goals.

Senior Manager Marketing (SEO, Content Marketing, Developer Relations, Product Marketing)

Growth Strategist | SaaS Marketing Expert

Working on definite SaaS makreting plan and growth strategies. The focus is on increasing user acquisition, conversion rate optimization and referral growth. Also worked upon paid user acquisition research strategies. 

Running public relations and marketing communications. Helped Cloudways to get mentioned on VentureBeat and on Forbes.

As a member of the Cloudways SaaS Marketing Team, I am responsible to create and drive the execution of a variety of demand generation and adoption programs. I am working with a Team to successfully drive pipeline development program needed to support Cloudways revenue objectives.

Including SEM, SEO, social, content syndication, online and offline media placements, email marketing, and events.

Working closely with product marketing team and sales to ensure effective closed loop marketing processes.

Created the first ever community management strategy at Cloudways and implemented a robust plan to nurture customer acquisition and advocacy channel. Leading the community management team of 3 community managers. 

Worked with Cloud providers like Google Compute Engine, Amazon Web Services, DigitalOcean, Vultr, & Kyup (Containers).

Content Marketing Strategist & Community Management Lead

Gaditek

Working as a Senior Marketing Manager at Gaditek. Looking after marketing R&D of all the projects at Gaditek and also the training of new hiring and existing teams.

Core Responsibility: 

Look after 5 projects marketing strategy. 
Marketing SOP creation and implementation. 
Vetting marketing strategies on quarterly basis. 
Training existing marketing teams on how to be agile and creative at the same time. 
Devising a framework of continuous education for the marketing teams by organizing bi-monthly meetups. 
Helping CEO's of different projects with business insight and also mitigating challenges in customer acquisition. 

Organizing management trainee program. Completed 3 successful batches. Inducted and trained 45+ marketing graduates on digital marketing essentials.

-- Growth Strategy
-- Content Marketing Strategy
-- User Experience Design
-- Customer On-boarding and Acquisition
-- Business Scalability

Senior Marketing Manager

Gaditek – An accomplished Digital Agency offering Web Development, Mobile App Development, Digital Marketing, Cloud & IT Security Services.

- Content Marketing Strategy, Planning and Execution for B2B and B2C projects.
- Content Marketing Metrics Proposition and Content Marketing Analytics.
- Storytelling strategy [Brand Storytelling and Consumer Storytelling]
- Conversion rate optimization.
- Landing page optimization to increase conversion rate.
- Content channel research and exploitation.
- Influence marketing research and influencer engagement strategy and planning.
- Blogger outreach.
- Press release formation and optimization to get maximum coverage in media outlets.
- Content strategy. (Blog posts, Infographics, Videos, Images, Comic) etc.
- Optimizing the Adwords Campaigns for maximum exposure.
- NewsJacking - On the principles defined by David Meerman Scott. [Author of "Newsjacking: How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage"]
- TrendJacking - [Following Seth Godin's Advice]
- Ensuring all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels of content including online and email.
- Supervising writers, editors; ensuring best-practices adherence in grammar, messaging, writing, and style. 
- Conducting ongoing usability tests to gauge content effectiveness. Gathering data and handle analytics and make recommendations based on those results. Working with owners of particular content to revise and measure particular content and marketing goals.
- Looking into Customer service issues and training the customer service agents to improve performance.
- Working on sales strategy to increase customer acquisition by optimizing marketing and sales processing. 
- Working on unique concept of Smarketing, integrating sales and marketing to get maximum results.
- Invented and trained community marketing strategy to grow customer base fast.

Content Marketing Strategist

I am leading the marketing research and development of all the projects that Gaditek has started over the time. Equipping different teams to adopt the latest marketing technology and tactics. 

I have developed a marketing employee on-boarding program and training so any new recruit will get to know "What We Do" and "How We Do It".

I have also started first ever Management Trainee Program (Marketing) at Gaditek. Selected 100+ fresh graduates from Pakistan's best business schools and let them go through a rigorous recruitment exercise. Out of 100, 15 people are now getting trained on one of the finest training programs developed in Digital Marketing.

Till now, I have taught Inbound Marketing, SEO, Google Analytics, Content Strategy, Content Marketing Strategy, Conversion Optimization, Social Media, User Experience, Storytelling.

Manager Marketing R&D and MTO Training Program

Huawei Technologies

I have represented Huawei Technologies as a Key Opinion Leader in the Mobile World Congress in Barcelona, Spain. Also, I have recently visited China and attended the Ultra Broadband Conference also known as UBBF in Hangzhou, China.

The contingent selected by Huawei includes people like Robert Scoble, Marsha Collier, Glen Gilmore, Peter Shankman, Karl Smith, Ronald Van Loon, Craig Brown and more.

Key Opinion Leader

I have been recently accepted as a contributing writer at The Next Web. I will be writing about tech, marketing, growth and startups.

Contributing Writer

Business.com Media, Inc

Selected as a contributing author at Business.com. I will be writing about content strategy, content marketing, growth hacking and SaaS distribution.

Contributing Author

Cleanry

Joined Cleanry as a Volunteer Advisor for Growth with the Co-founder and CEO Adnan Fasih. Providing help in Launch and growth strategy.

Growth Advisor (Volunteer)

Binkd

Content Writing and Marketing

XclueSIV Pte. Ltd - Singapore

XclueSIV is a Singapore based technology firm that delivers innovative SaaS (software-as-a-service) and PaaS (platform-as-a-service) solutions to small and mid size businesses. We integrate the industry’s best technologies for each customer’s specific needs - Cloud and managed hosting solutions to high-end web 2.0 applications, online reputation management and creative branding, all solutions available from single-point.

SINGAPORE | Atlanta | Karachi | Kuala Lumpur | New York

Team Lead Online Marketing

I have spent more than 10 years at Cloudways. Grew the company from Zero to over 100,000 customers. My core competency lies in content strategy, product marketing, field marketing and branding. 

Grew Cloudways blog and website traffic from 0 to ~2M monthly visitors. Daily free signups from 1 to 500 in 10 years.

Grew Cloudways brand from Zero searches to ~80,000 brand term searches. 

Grew Cloudflare Active Subscriptions from Zero to 17000. (Launched in March, 2022)

Grew SafeUpdates Active Subscriptions from Zero to 4500 (Launched in Sep, 2022).

Grew Cloudways Autoscale (public beta) from Zero to 2000 applications with 200+ paying customers (Launched in April, 2023)

Started and grew DevRel team to 10 people. Supervised 50+ virtual events, Twitter chats, Webinars. 

Sponsored and organized WordCamp Europe 2019, WordCamp US 2019, WordCamp Europe 2022, WordCamp US 2022, WordCamp Asia 2023, WordCamp Europe 2023 in Berlin, St. Louis, Porto, San Diego, Bangkok and Athens respectively.

Started Social Media team, grew Cloudways Facebook Users group by 3000 customers. Cloudways presence in 100 Facebook groups with customer share of voice.

Hired an international Product Marketing Manager in Spain. Built GTM plans for Cloudflare Addon, Safe Updates & Cloudways Autoscale in collaboration with all marketing channels/media relations. 

Hired more than 50 people after rigorous training. They are proving to be the A-Players in the company.

Taplio

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