Lead With Sash

Lead With Sash is a mission driven initiative, a dream that has been slowly brewing over the last few years. With LWS, I aim to help students, interns and early career professionals with the tools & systems they need to excel in marketing + build original thinking that is critical in today's AI age.

Writer

HOUZ

HouzMaster

Tailwind

Marketing Lead

Senior Marketing Manager

Marketing Consultant

Activate Conscious Thinking

Marketing Specialist

Grant's India

Social Media Manager

Intervue.io

Fractional Marketing Lead

Student Circus

- Worked directly with the Founders to further organic growth 
- Managed £200 - £400 in ad budget & Improved website performance & student sign-ups by 50%
- Built Social Media Communication for 'Career Ignition Hub' & increased LinkedIn followers & engagement by 50%
- Achieved 500 collective event registrations via social media (organic)- Coordinated with external teams for new product launch and drive 300+ event registrations via social media

Senior Marketing & Growth Manager (UK)

NMIMS Jyoti Dalal School of Liberal Arts

- Developed Digital Marketing curriculum for final year liberal arts students.
- Educated 300+ Students in Brand Development & Digital Marketing.
- Mentored 15+ Students with their Independent Research Project.

Professor

Bombay Marketers 

- Monitored campaign performance, built strategies, implemented solutions, tracked performance and optimized for brand goals for 25+ brands across various verticals such as Edtech, Fintech, Healthtech, Ecommerce, etc
- Executed multi platform Digital Advertising Campaigns managing Rs.50L+ avg monthly budget for multiple brands. 
- Generated 20Cr+ in annual ad revenue for Fabric Pandit.
- Increased lead quality by 85% running Google Search Campaigns for iSvasth Project raising ROAS from 3x to 6x.
- Worked cross functionally between brands & internal agency team.
- Prepared weekly performance reports. Analyzed paid media campaigns to develop, execute, test, and report on paid media strategies.
- Worked with 500+ Content Creators across India.

Founder & Marketing Head

K. J. Somaiya College Of Arts And Commerce

- Collaborated with Head of BMS Department to create a 3 month extensive course for Digital Marketing Subject.
- Executed new teaching methods & team based projects for the 100+ students.
- Empowered Students to choose the digital pathway to learn and grow their skillsets

Curriculum Director

A writer who also draws. Helping students, interns and early career professionals with micro learnings in B2B marketing and cultivate original thinking.

Breaking glass ceilings in heels (or sneakers, depending on the mood).

Strategist by instinct, storyteller by craft — I build word worlds, products, and communities that move businesses & people forward.

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