Human Factors Research & Design

Over 15 years of successful track record in strategic and applied HCD, UX implementation across the globe for a variety of industries and organisations. Specializing in hands-on executing of all aspects of strategy, planning, partnering and training to support institutionalization of Human-Centered Design and applied User Experience methodologies. Well known for establishing strong ROI driven road-maps with a traceable profitability of time and material invested by customers and partners.

Executions are supported with extensive research, findings & reporting from experiences across the globe including emerging markets for a variety of industries such as, IT products, Consumer and Enterprise Mobile products and solutions, Consumer Electronics, Technology Products, Hospitality, Luxury Goods, Automobile, Healthcare, IT Services, Entertainment, Retail, Banking & Finance, SCM, BI, CRM, ERP, Cloud applications,etc.

Responsibilities include turnkey assignments that have 360 degree model of HCD-UX implementation by a Build-Operate-Transfer of a HCD-UX practice within an organisation by devising strategy, road-map, hiring and training talent and active role out of culture change across the organisation.

Director - Human Centered Design | UX | Usability | Research

Hewlett Packard

Responsible for managing and executing several programs for HP's consumer printer division. This included project planning, budgeting, team allocation, offshore-onsite solution design, international research planning / executions and governance.

The completed projects created some of the 'star' printer products at HP and in the industry with  millions of successful devices. Software UX projects with innovation in design and ease-of use have added direct revenues of over $500 million to my organisation.

Senior UX-Usability Manager

Arvind Fashions Limited

Marketing & Branding

Hello LinkedIn Community! Sabina here.

I'm the Co-Founder and CEO of Human Factors Research and Design.

With over 20 years' experience in strategic design, Human-Centred Design (HCD) and UX Behavioral training I aim at providing transformative designs to the clients.

I've also coached professionals worldwide in Usability, User Psychology and Design Thinking.

I've led multi-million turnkey global projects across industries, technology, domains and a wide business environment.

As a Global Design Studio we at Human Factors Research & Design aim to support organisations worldwide in problem solving and delivering exceptional user experiences.

Our clientele includes Microsoft, Pepsi, Disney, HP, Samsung, Erosnow, Cognizant, Ford and GE Healthcare among many others.

To create effective products for your company get connected with me through:
sabina.krishna@gmail.com

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