Sabine Genet's Linkedin Analytics

* Information seeker, systems thinker, big-picture planner, organizer, creative solution finder * liaison between business goals and creative solutions, between hard facts and people first/UX especially in times of rapid change to support transformation * Global citizen passionate about leveraging diversity of background and thought to educate, cross-pollinate, develop, and elevate individuals, teams, businesses, organizations, even communities Success through strategic marketing is by design - I use strategic and quantifiable - yet custom and personal - approach to growing business, increase effectiveness and optimize efficiencies through communication, utilizing a Masters of Science in Marketing focusing on Product Development and International Management, project management and agile concepts, and extensive experience in strategic growth marketing utilizing technology. - researching the market and developing a competitive landscape (from manufacturing, hospitality and recreation to education and technology) - identifying and developing opportunities (new products/services, new partners, funnel development) - developing brand identity (with startups, rebranding, as well as non-profit story telling) - creating brand guidelines and implementing across teams - sales enablement: identifying and developing stage in funnel communication needs & supporting sales team efforts with branded, relevant collateral - developing and overseeing implementation of consistent brand content across channels and platforms - creating and delivering internal communication around change and transformation I have supported and guided 3 foreign companies to establish subsidiaries in Atlanta and beyond, worked with entrepreneurs, start-ups, and SMEs in a wide variety of industries as well as NGOs in developing and executing branding and marketing strategies and business development, supported change management initiatives with organization-wide communication and training. Responsibilities also included member and board management, events/trade shows, and fundraising. I volunteer in the global community to support education, female entrepreneurs, the sustainability & ESG ecosystem, and Conscious Capitalism. Being a Civic Dinners/INCLUSIVV ambassador, I have completed DEI training and conversation moderation training. Acting as a task force, commission, board member or advisor for numerous organizations in international relations, global trade and public policy with the goal to establish and grow the community of members, collaborators, leaders, supporters and investors.