Sabine Janssen's Linkedin Analytics

Sabine’s expertise is in insight driven innovation and marketing. Curious by nature, she is passionate about uncovering and understanding consumer needs and motives and applying these insights to different business challenges. After completing her studies at the University of Amsterdam, Sabine started her career in 1996 with ARC Consulting LLC, in New York. She managed several global projects for clients such as Nickelodeon, Hasbro and The World Bank offering them strategic, research based insights on challenges such as global brand strategy, product development and marketing communication strategy. In 2003 she returned home and joined EffectiveBrands in Amsterdam, focusing on unlocking the value of global marketing organizations and brands such as Unilever, Philips, Mars. Since 2008, she has worked as an independent marketing consultant for several companies such as Achmea Innovation, online-food retail start-up Smaak and Culinaire Versmarkt (Newco Food Retail), Ex Machina Group, online communication consultancy Blue Chocolate, KapiteinLabs and FLOW.