OverIT - Field Service Management

VP Demand Generation, Global

Dash Energy

Successfully launched 3 products, developing UX brand experience and product marketing. 2K leads and over 200 paying customers in 1Q post-launch. 

- Implemented full tech stack for 3 websites, workflows, drip campaigns
- Developed Lifecycle Marketing strategies from market research to account creation
- Managed a high-performance marketing team
- Optimized customer journey to a 9% conversion rate
- Managed budgeting, ROI, optimized CAC from $550 to $210 in 4 months

VP of Marketing

INOAR USA

Continuous brand management, brand development, and digital strategy for the team

Marketing Advisor

Sales tripled in the first 6 months for this best-selling Latin America haircare brand.

- Optimized e-commerce journey
- Developed social media marketing strategies including targeted influencer marketing
- Deployed segmented email marketing campaigns
- Launched paid campaigns including google and Instagram shopping

Head of Marketing

Self

By modeling a sales funnel, I develop a marketing and brand strategy to ensure maximum demand
generation and optimum channel programs, delivering the best ROI.

- Act as an in-house fractional CMO, developing custom marketing strategies
- Build teams with strategic onboarding
- Advisor to CEOs, Product Leads, and Sales Teams

Fractional CMO  - Consultant

Cortex Intelligence

Hired to start the marketing department and execute a marketing plan that increased closing rates by 8% in 6 months. 

- Launched a lead-generation program to expand the business into a new SMB segment
- Supported the sales team with content and collateral that directly affected contract closing rates
- Hired key players and coached the team on content, video production, SEO, PPC
- Optimized internal KPIs and OKRs through agile methods and sprints

Interim CMO (Consultant)

Cognitives

Successfully launched the brand and product, focusing on demand generation. Implemented a strategic
Go To Market plan - worldwide. The launch resulted in 4K B2B leads with CAC under $200.

- Launched a lead generation campaign with 6 ebooks, 70 blog posts, and hundreds of social media
pieces
- Set up the marketing operations and tech stack with drip email campaigns, lead scoring, and
automated workflows
- Created integrated marketing strategies

Nibo

Grew the company from 0 to 15k paying clients in 4 years by working closely with the product team since inception to acquire and retain users.

- Developed integrated marketing and sales strategies to meet revenue goals, using paid channels, social media, SEO, content marketing, and events
- Fundraised angel round, seed round, and series A ($15 million raised)
- A customer-centric approach to creating a lifecycle marketing strategy, building a solid, well-known brand to 1.2 million organic searches to the website by year 3
- Hired and led multiple teams, including the SDR team of 10

CMO & Co-founder

Átomo Consulting

Worked with local startups on their GMT & Growth strategies

- Integrated Digital Advertising: Display, SEM & SEO
- Website Conversion Rate Optimization
- User Experience Journey & Brand Management
- Social Media Marketing & Content Strategy

Digital Media Consultant

POSH

- Connecting trendy designers and posh customers with the right accessories
- Bringing new designers to e-commerce outlets
- Breaking barrier entries for non-digital brands

Founder

Peixe Urbano

Led marketing operations of 16 people and managed a $12MM annual budget.

 - Management of all online marketing activities with an aggressive focus on growth resulting in 800k lead acquisitions/month
 - Programs included PPC campaigns, display, TV, radio, outdoors, and local events
 - Fast-paced campaign strategies ($1 million under management/month)
 - International marketing operations launch (Argentina and Mexico)

Head Of Marketing

*** Helping companies achieve predictable growth ***

Sabrina is a digital marketing leader with an entrepreneurial background. 20 years of experience working with large teams and building brands has made her an expert in demand gen, customer acquisition, and product marketing. 
B2B SaaS, CleanTech, Fintech, and eCommerce are some of the areas she has worked with in the past, in the US, LATAM, and Australia.

Past brands managed include: Intel, Adobe, NetApp, SDG&E, BlackBerry, Groupon/Peixe Urbano

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