Alloy

Alloy solves the identity risk problem for banks and fintech companies, across the customer lifecycle. 

As the founding UK sales hire, my role involves:
- Sourcing, nurturing and closing opportunities across the UK and EU 
- Working with global product to refine the Alloy platform to accommodate EMEA priorities such as expanding across new markets and pKYC
- Collaborating with marketing to drive more appropriate EMEA messaging 

Y1 Results 
- Doubled region revenue and more than doubled region's logo count 
- Contributed 80%+ of the region's revenue and logos for the year
- Won notable logos including Liberis and Flagstone
- Generated over $4M worth of net new pipeline

EMEA Account Executive

Virgin StartUp

Mentor

Female Invest

- Responsible for establishing the first B2B sales strategy and building an initial
sales pipeline of businesses interested in providing financial education for employees.
- Built a network of HR and People leaders including those from What3Words, Humn.ai and Too Good To Go to develop the B2B sales proposition.
- Established a new revenue stream by establishing a network of affiliated trading platforms, which pay for referrals from the Female Invest community.
- Increased UK brand awareness by planning and hosting Female Invest’s first ever event in London which attracted 135 attendees and saw 750 sign up to a waiting list.
- Worked alongside finance and legal departments to set up the UK office and UK subsidiary to make it easier to scale the UK team.
- Successfully onboarded and managed one Partnerships manager.

Head of Partnerships

Crowdcube

- Focused on building Crowdcube's sales pipeline in DACH and the Netherlands from scratch
- Building the Crowdcube brand in these new markets and more widely across Europe
- Educating partners across Europe on new EU crowdfunding regulation

Head of Sales DACH and the Netherlands

- Focused on sourcing and building relationships with Europe's leading private companies and investors. Clients include: Seatfrog, TrueRoyalty, HyperionDev, Simple Feast to name but a few! 
- Advising startups and scaleups on sources of investment and their ability to crowdfund 
- Negotiating and closing contracts with entrepreneurs raising anywhere from €300,000 to €13,000,000
- Involved in the hiring and onboarding of junior sales reps

Senior Equity Fundraising Manager 

Focused on origination, initial due-diligence and relationship building with entrepreneurs and investors across the UK and Europe.

Equity Fundraising Manager

LBS Launchpad

Working with the incredible team Brainhack to provide an insight into the world of fundraising and venture capital.

eporta.

Responsible for selling the benefits of eporta to global furniture brands, particularly those supplying commercial furniture, and on-boarding them onto the platform. 
Developed a firm knowledge and understanding of Salesforce
Attended international furniture shows, which contributed to a strong industry knowledge and a confidence in client interactions.

Supplier Sales Executive (Acquired by Shopify)

Standard Bank Group

Responsible for client liaison and weekly progress reporting for both internal and external events directed at corporate and HNW clients.
Completed a detailed review of the international website, highlighting inaccuracies and inconsistencies. 
Created copy and creative for internal communication campaigns
Developed and updated marketing materials including factsheets, presentations and desk procedures. 
Became qualified in email marketing system (ClickDimensions).

Marketing and Internal Communications Intern

LionsHome

Grew the UK market through the acquisition of new small and large business partners and establishing a new blog network. 
Answered all customer queries relating to the UK website. 
Translated (German to English) and categorised the product catalogue
Collaborated with international colleagues to create social media content
Trained new interns on telephone manner and SEO marketing techniques.

Business Development Manager

La Mare Wine Estate

Led detailed tours of the estate including wine tasting
Promoted and facilitated the sale of estate products
Sold tickets and organised groups for estate tours

Wine Host/Tourism Assistant 

Alloy is the market leading identity decisioning platform in the US. It's now arrived on UK soil to help improve client onboarding and transaction monitoring for fintechs across Europe.

Manual onboarding creates poor customer experiences and means analyst headcount needs to grow as volumes scale. Building decisioning in house is possible but it costs valuable engineering resources which could be spent building your product instead. Alloy is the alternative, let's talk.

Taplio

Sacha Waters's Linkedin Analytics

Sacha Waters

Want to drive more opportunities from LinkedIn?