Paddle

- Orchestrated 2 comprehensive ABM campaigns in collaboration with cross-functional teams, driving a 15% surge in outbound-generated pipeline.
- Implemented innovative integrated digital marketing initiatives, consistently achieving a remarkable 20% increase in customer engagement.
- Strategically prioritized accounts, boosting inbound pipeline velocity.
- Ensured seamless brand and product messaging across all channels.
- Conducted robust performance analysis, yielding actionable insights.
- Revolutionized demand generation via automation and integration tools, significantly reducing manual effort and enabling scalable tactics.

Senior Growth Manager

Campaign Manager

Blend

- Developed and presented data-driven inbound marketing strategies and KPIs, hitting an average 40% boost in pipeline growth YoY.
- Managed and consulted on over 100 accounts over my term, boosting client revenue by 30%.
- Grew and optimized a 5-person marketing strategist team and also supported a cross-function high-performing sprint delivery team.
- Provided expert HubSpot platform support, reducing manual work by 50%.
- Generated monthly KPI reports, offering valuable decision-making insights.

Senior Strategist

Inbound Strategist

Content Marketing Coordinator

Huel

Managed multimedia content production, e-commerce CMS, digital marketing, third-party agencies, and customer support including phone, social, and email.

Marketing Executive

Art de Vivre Collection

Led social and content marketing, oversaw audiovisual content production, managed in-house IT and digital back office, and implemented team management and workflow systems.

Digital marketer with over seven years of experience with digital marketing platforms, tactics, and strategies. Extremely proficient CRM and automation technical knowledge (especially HubSpot).

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