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Digital Grown-Up with a holistic view on marketing automation and efficient collaboration of digital tools and people. From successfully digitising small businesses to serving satisfied multinationals. Challenge accepted! Briefly about me: I breathe marketing and I feed on data and when I'm full, I listen to my gut:-) My credo is: Begin with the End in mind! And not only related to work. I've been in online marketing for 7 years and the following is a brief summary of my experience: Overview of my background in Marketing: 7 years of online marketing experience in start-ups, agencies, SMEs and large corporations. 3 years of management experience. Building and developing teams. Strategic experience: - Acquisition, retention - all channels. - Brand awareness/positioning - Influencer and social media marketing strategy - Internationalisation - Budgeting & marketing controlling of 7 and 8 figure budgets - Tracking & reporting conception/optimisation - Funnel optimisation & personalisation - Automation / Personalisation Strategy - Machine Learning Marketing (data recommendation / clustering) - Attribution - Conversion optimisation Management Experience: - Building and developing a remote-Team that "gets s**t done and is happy" Operational background: - Training/coaching new staff - SEA / CRM automation - Social media ads - Chatbot advertising campaigns - App advertising (UAC, ASA, ASO) - Marketing reports - SEO - Native advertising (Outbrain/Taboola) - Influencer acquisition/management - Funnel Optimisation - Usability / AB Testing - Market Research/Analysis - Web analytics tools & tracking - Project Management - Landing page creation - Customer support - Working with CMS (Wordpress & Shopify)
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