The Short Media - A TikTok Marketing Agency

Founder

ByteDance

• Built TikTok's Global Marketing Solutions Optimization Teams for the US, Canada, Middle East and South-East Asia markets
• Established efficient performance driven processes driving 5x Growth YoY

Head of TikTok Marketing Solutions - Global Markets

• Built the TikTok Ad Solutions Indonesia Team grounds up supporting the Enterprise & Growth Business
• Scaled the TikTok Ad Solutions business across Indonesia, Thailand and Vietnam markets

Head of marketing solutions - Indonesia, Thailand, Vietnam

• Initiated and setup the TikTok Ads SMB team for monetization India
• Initiated and setup the TikTok Ads Brand Solutions team responsible to deliver all premium reservation Ad campaigns like Hashtag Challenge, Topview Takeover etc
• Built a robust performance marketing team to work with Large and Mid Market Accounts
• Collaborated with the product team to roll out ad product features specific to OTT customers 
(video view measurement mechanism
• Setup efficient feedback mechanism with the Product team to deliver ads product fit for local 
market, covering all verticals like E-comm, Entertainment & OTT, SAAS products, Internet Utility Apps & Games

Head of Digital Marketing Solutions

pTron

General Manager

Leading the team of Digital Marketers and Responsible for all digital initiatives for Latestone.com 

Strategizing all Digital Marketing planning, buying and optimization for measurement of campaigns.

Develop KPI's to measure digital campaign and drive its ROI for Latestone

Create consumer demand with 360 degree marketing campaigns around new launches, develop brand architechture and drive awareness through digital communication platforms

Plan annual digital budgets aligned to business and strategy and execute while ensuring continuous innovation and efficienciesWork with the Digital Sales Team and drive the best ROI for an ecommerce company

Part of the core strategy group and help in providing consumer insights using various digital tools to achieve company goals

Managing all aspects of Online marketing for current business verticals of Latestone

Head- Digital Marketing and Sales

Accenture

•	Optimizing clients Adserving strategies, branding, budget utilization, and improving the performance of their overall online advertising domain across domains.
•	Help Clients drive ROI by analyzing their entire budget spend, depending upon the DSPs and Adservers being used.
•	Monitor, track and report on display and search metrics, including trend analysis.
•	Drive innovative ideas/ initiatives to drive client’s growth and brand awareness
•	Day-to-day optimization processes to achieve task KPIs.
•	Serve as Point of contact for the entire Span of Apac region to improve the overall Team’s Metrics and initiate  internal projects to enhance the Agent’s performance.
•	Serve as point of contact for projects led by our escalation management team to improve client experience and internal operational effectiveness (process streamlining, reducing support).
•	Work on internal Accenture product initiatives like process automation, product improvement suggestion development etc. under Google’s direction.

Digital Advertising Consultant

•	Manage clients accounts on various platforms, like DBM (RTB), and DCM (DoubleClick Campaign Manager)
•	Closely monitor the performance and budget of campaign and make necessary adjustments to cater clients’ need
•	Review media plan and interact with major clients
•	Check various creative formats and URLs and set estimated TAT
•	Setup advertisers on DFA servers and create various campaigns and optimize as required
•	Generate Ad tags in various formats i.e Standard, Iframe, Internal Redirect and JavaScript; test them for activity and send them to appropriate publisher contacts
•	Set up Insertion Orders and Implement pixels in DSP (RTB)
•	Traffic different creative formats from various third party Ad servers in bid manager
•	Make adjustments to campaigns such as targeting, addition of AD Exchanges, changing the bid values and budget

Campaign Management,DFA (Doubleclick server for Advertisers),Invite Media,

Helping Brands Grow with TikTok Ads | Ex-Head of Marketing Solutions - Tiktok | Author | Startups

I have held several key leadership positions at TikTok, where I successfully built and managed high-performing marketing solutions teams for TikTok Ads across multiple global markets. With a proven track record of driving exponential growth, optimizing processes, and delivering exceptional results, I have consistently made a significant impact on the company's success.

Skilled in Tiktok Ads, Ecommerce Strategy, Facebook Ads, Social Media Marketing and DoubleClick. 

A strategic leader who built high performance teams grounds up generating multi-million dollar revenue streams in several companies.

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