Userpilot

Senior Content Editor

Content Editor

Clients: Databox, Relevic, Videowise, Software Finder, Commtel Digital, Think Digital Agency, and More.

Freelance Content Writer and Strategist 

Unlayer (YC W22)

* Founding marketing employee who developed the content strategy from
scratch
* Created and managed a team of three content writers
* Wrote quality content pieces (blogs, case studies, interviews, and guest posts)
* Performed white-hat link-building activities
* Carried out keyword research for blogs and built a keyword bank for seamless content planning
* Wrote email copy for marketing and outreach emails
* Wrote copy for social media (LinkedIn, Facebook, and Twitter)

Achievements

* Made $11,000+ sales through articles, case studies, and interviews 
* Increase in blog traffic by 1,879.95%, out of which 76% of traffic comes organically
* Improvement in conversions by 3,000% and sign-ups by 25%
* Multiple articles appearing on Google's first page, and three of them bagged featured snippets

Content Lead

Content Marketer

Content Writer

MCB Bank Limited

•	Enriched learning about frauds and its prevention by publishing a quarterly bulletin on a bank-wide basis
•	Designed and delivered a fraud awareness and prevention training to 30 seasoned banking professionals
•	Recovered Rs.30.1 million in 6 months from insurance company for fraud cases 
•	Further improved learning about frauds by developing 2 e-learning training courses published bank-wide 
•	Improved internal controls by solely managing a fraud detection system in 1300+ branches 
•	Created transparent recruitment by conducting quarterly audits of HR 
•	Strong liaison with higher management, other departments, branches and outside organizations to ensure smooth processing of work

Senior Officer - Fraud Risk Analysis and Review 

•	Underwent a comprehensive month-long classroom training that enhanced my learning about banking, its various departments as well as the industry in general 
•	Posted in a branch for a month to gain firsthand knowledge pertaining to branch operations, credits and trade

Management Trainee Officer

Packages Ltd. 

•	Updated profiles of the company’s workforce on the newly introduced Times Information System (TIS)
•	Paved the way for future talent by sorting out CVs and shortlisting potential candidates for vacancies

Human Resources Intern

Hello, I'm Saffa. 👋🏼

I help businesses like Userpilot, Databox, and Unlayer, win more from their content. From researching high-converting topics to writing meaningful content to editing and scaling content, you can count on me.

Check out the featured section to view my best work. 👩🏻‍💻

Say hi if you want help with content, rant about algorithm changes, or read what’s on my mind.

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