AV GLOBALE

Key Achievements & Responsibilities:
𝟭. 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽: Developed and executed a comprehensive marketing strategy that increased engagement by 70% and boosted ROI by 60%, managing a multi-million dollar budget for maximum impact. Focused on precise targeting, audience insights, and campaign success.
𝟮. 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 & 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻: Enhanced founder Ashish Vijay’s profile, leading to a 75% rise in brand mentions and invitations to high-profile industry events. Established a consistent brand identity across digital and physical channels, bolstering AV Globale's market presence.
𝟯. 𝗘𝘃𝗲𝗻𝘁 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 & 𝗣𝗥: Coordinated over 20 high-impact events, generating a 50% increase in client inquiries and over 400 media mentions. Built strong PR networks and positioned AV Globale at the forefront of luxury industry events.
𝟰. 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻: Directed a multi-channel digital strategy using SEO, PPC, and social media, achieving a 160% growth in online reach and a 75% rise in lead conversions. Optimized campaign performance, driving substantial engagement across key platforms.
𝟱. 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴: Led marketing initiatives for Meraki Gems & Jewelry, increasing online sales by 95% and in-store traffic by 65% through targeted customer engagement and dual-channel promotions.
𝟲. 𝗖𝗼𝗿𝗽𝗼𝗿𝗮𝘁𝗲 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀: Managed PR campaigns and media relations, securing 600+ placements and increasing brand exposure by 85%. Crafted impactful corporate messaging that strengthened trust and authority in the luxury sector.
𝟳. 𝗧𝗲𝗮𝗺 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁: Built and mentored a high-performing marketing team, achieving a 98% satisfaction rate and a 55% boost in productivity. Promoted an environment focused on creativity, excellence, and continuous growth.

Director Marketing Communications

House of Kabila

Key Achievements & Responsibilities:
𝟭. 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻: Engineered and deployed innovative marketing strategies across House of Kabila, Wat A Wok, and Sherbet Station, driving a 75% increase in patronage and elevating brand loyalty. 
𝟮. 𝗕𝗿𝗮𝗻𝗱 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁: Spearheaded distinct branding efforts for each establishment, resulting in a 60% boost in brand recall and 40% improvement in customer retention. Defined unique identities and experiences for each brand, ensuring they resonate powerfully with target audiences.
𝟯. 𝗛𝗶𝗴𝗵-𝗜𝗺𝗽𝗮𝗰𝘁 𝗣𝗿𝗼𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀: Designed and executed multi-channel promotional campaigns that generated a 90% increase in brand visibility and enhanced customer engagement. Leveraged strategic partnerships, influencer collaborations, and social media to amplify reach and drive sales.
𝟰. 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 & 𝗜𝗻𝘀𝗶𝗴𝗵𝘁-𝗗𝗿𝗶𝘃𝗲𝗻 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀: Leveraged customer feedback and sophisticated market analysis tools to refine strategies, achieving 85% customer satisfaction and aligning each brand closely with evolving consumer preferences. Delivered personalized marketing efforts that boosted repeat visits by 35%.
𝟱. 𝗣𝘂𝗯𝗹𝗶𝗰 𝗥𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀 & 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻: Managed PR initiatives across all DVJ Hospitality brands, securing 500+ positive media mentions and building a robust public image that increased brand credibility. Established strong media relationships and led successful launches, positioning each brand as a staple in Dubai’s luxury dining scene.
𝟲. 𝗧𝗲𝗮𝗺 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 & 𝗖𝘂𝗹𝘁𝘂𝗿𝗲 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴: Built and empowered a dedicated marketing team, achieving 99% employee satisfaction and increasing team productivity by 50%. Fostered a culture of accountability and creativity, encouraging innovative approaches that kept each brand’s marketing fresh and impactful.

Tafaseel BPO

Key Achievements & Responsibilities:
𝟭. 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻 𝗟𝗲𝗮𝗱𝗲𝗿: Spearheaded a digital overhaul that resulted in a 30% boost in online engagement through strategic campaign management and budget reallocation. 
𝟮. 𝗖𝗿𝗼𝘀𝘀-𝗖𝗵𝗮𝗻𝗻𝗲𝗹 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻: Launched a multi-platform campaign integrating SEM, SEO, email, and multimedia content, which increased web traffic by 25% and improved customer acquisition by 40%.
𝟯. 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗟𝗶𝗳𝗲𝗰𝘆𝗰𝗹𝗲 & 𝗥𝗲𝘁𝗲𝗻𝘁𝗶𝗼𝗻 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀: Created end-to-end customer journey strategies, boosting customer retention by 15% within the first year. Introduced loyalty programs and personalized content, leading to a 20% improvement in customer satisfaction scores.
𝟰. 𝗕𝗿𝗮𝗻𝗱 𝗣𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴 & 𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝘃𝗲 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀: Conducted extensive market and competitive analysis to refine brand positioning, resulting in a 50% increase in brand recall and improved industry reputation.
𝟱. 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 & 𝗥𝗢𝗜 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻: Established performance tracking systems to measure campaign success, increasing ROI by 35%. Utilized KPIs to drive data-backed decisions, ensuring alignment with business objectives and optimizing marketing spend.
𝟲. 𝗦𝘁𝗮𝗸𝗲𝗵𝗼𝗹𝗱𝗲𝗿 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽 & 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗔𝗹𝗹𝗶𝗮𝗻𝗰𝗲𝘀: Cultivated partnerships with key stakeholders and external vendors, delivering high-impact projects that exceeded targets by 15%. Built strong alliances that supported product development and co-marketing initiatives.
𝟳. 𝗧𝗲𝗮𝗺 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 & 𝗦𝗸𝗶𝗹𝗹 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁: Led and mentored a team of marketing professionals, fostering a collaborative environment that promoted innovation and accountability. Increased team productivity by 40%

Head of Marketing

•	Led a team to design and execute a unified digital marketing strategy across the group’s three main entities, resulting in a 20% year-over-year growth in overall digital presence.
	•	Drove a 35% improvement in SEO rankings across key product categories through meticulous strategy and performance analysis.
	•	Managed the development and localization of content in English and Arabic, broadening market reach and enhancing user engagement by 40%.
	•	Implemented CRM and marketing automation tools that streamlined campaign reporting processes, improving campaign ROI assessment efficiency by 50%.

Group Marketing Manager

WELLNESS UNITED Inc

Orchestrated a digital marketing strategy overhaul for the e-commerce platform, achieving a 50% increase in online sales and a 30% increase in new user registrations.
	•	Led successful influencer marketing campaigns and social media initiatives, resulting in a 60% increase in engagement on primary social platforms.
	•	Enhanced website UX/UI, leading to a 20% decrease in bounce rate and a 15% increase in average session duration.
	•	Conducted comprehensive market analysis to identify and capitalize on emerging wellness trends, leading to the introduction of two high-demand product lines.

E-Commerce Marketing Manager

Meraas

Revitalized the brand’s digital presence, achieving a 40% increase in social media engagement and doubling the follower count through targeted content strategies.
	•	Developed and executed a content calendar that balanced promotional, educational, and community-building content, resulting in a 25% increase in online community interaction.
	•	Implemented a data-driven approach to content strategy, using analytics to refine campaign tactics, which led to a 30% improvement in lead generation activities.
	•	Spearheaded the digital support for product launches and event promotions, significantly enhancing online visibility and customer participation.

Digital Marketing Manager

Kingmaker

As a seasoned Marketing Leader specializing in luxury marketing and branding, I bring over nine years of experience crafting narratives that resonate with high-net-worth individuals and aspirational audiences. From redefining the luxury jewelry market with Meraki Gems and Jewellery to scaling global platforms like DiamondXE, I’ve demonstrated a consistent ability to deliver results that elevate brand prestige and drive measurable ROI.

Key achievements include:

Increasing online sales by 50% through innovative AR shopping experiences.
Boosting audience engagement by 60% via cutting-edge content strategies and video storytelling.
Leading multi-million-dollar campaigns, such as AV Globale’s “Diamonds Beyond Compare,” which saw a 35% increase in auction registrations.
Currently pursuing a PhD in Macro Luxury Marketing, I blend academic insights with real-world expertise to shape forward-thinking strategies in the ever-evolving luxury space. My approach is rooted in storytelling, innovation, and a relentless focus on customer experience.

Let’s connect to explore how I can help transform your brand’s presence and drive impactful results.

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