Sarah Gooding

Director of Communications and Brand Marketing

I work with SaaS and creator economy startups — on a project or fractional basis — to uncover and amplify stories that drive real business results. 

Whether it’s a scrappy product launch or a high-stakes funding announcement, I bring a mix of sharp strategy, creative thinking, and hands-on execution (without the bloated agency overhead) to deliver buzz, brand affinity and meaningful growth.

PR that moves the needle:

+ Strategic messaging & positioning for startups shaking up the status quo
+ Media relations that go beyond vanity to deliver real value
+ PR strategy and execution for product launches, fundraises, brand milestones and more
+ Data storytelling—from finding the signal to launching the story
+ Executive thought leadership & visibility across noteworthy outlets, stages, and podcasts
+ Fractional comms leadership & agency collaboration without the fluff

If you're building something bold and want a strategic partner to help tell your story and drive eyeballs, let's chat!

PR Consultant

Kajabi

Director of Strategic Communications

Unbounce

Head of PR & Corporate Communications

PR & Corporate Communications Manager

PR Manager

SHOES.COM

PR & Communications Manager

Women in Communications & Technology

Director of Communications

PlentyOfFish Media ULC.

Product Manager

The Humphrey Group Inc.

Communications Consultant (MBA Internship)

Nexvu Capital Corp. 

Manager, Corporate Communications

Corporate Communications Coordinator

+ 15+ years of experience developing, leading and executing PR and communications programs for SaaS and creator economy upstarts.

+ Passionate storyteller focused on using innovative strategies to deliver practical, bottom-line results.

+ Optimistic and resourceful self-starter with an entrepreneurial spirit.

Taplio

Sarah Gooding's Linkedin Analytics

Sarah Gooding

Want to drive more opportunities from LinkedIn?