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As the Founder of Crepo Media, I bring together a multifaceted journey that spans technology, strategy, and storytelling - an integration that underpins all my work in public relations, branding, and communications. Crepo Media serves as a full-spectrum PR and marketing consultancy, where creativity is not isolated from strategy, and precision is never divorced from storytelling. Through verticals ranging from owned media management and digital PR to audio-visual content marketing, experiential activations, and distribution focused media relations, we design campaigns that not only engage but perform. Within this framework, I lead two dedicated distribution platforms—Indian PR Distribution (IPRD) and XYZ Newswire. While IPRD has established itself as a premium press release distribution agency (dealing with both organic and paid news syndication through news agencies) with a primary focus on the Indian market, where XYZ Newswire extends that vision globally, ensuring that client narratives are amplified with tailored syndication, strategic placements, and measurable visibility. Thus, the ecosystem under Crepo Media enables brands to communicate with clarity, scale, and impact. My 12-year engagement as a Wikipedia contributor, which has since evolved into a consultancy role, has further deepened my expertise in digital reputation (including Online Reputation Management) and knowledge systems. As such, I often advise organizations on navigating credibility, transparency, and perception in the digital sphere. With Breach - Forum for Expression and Communication, a non-profit initiative, I remain invested in the cultural dimension of communication, working to revive and reimagine avant-garde art practices as modes of contemporary expression. From coding to content creation, from data analysis to brand strategy, I have consistently sought to dissolve disciplinary boundaries. Rather than compartmentalize, I am more interested to integrate - because the future of impactful branding lies not in singular expertise, but in the synthesis of technology, communication, and creative vision.
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Content Inspiration, AI, scheduling, automation, analytics, CRM.
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