Sajal Chauhan's Linkedin Analytics

- Developing marketing strategies based on consumer preference and driving volumes; implementing marketing activities for successful launch of new products. - Planning & executing marketing and sales promotion campaigns; looking after event management, media relations & marketing promotions. - To cost effectively develop & implement visibility plans – Instore, Outdoor & Digital - Evolving market segmentation & penetration strategies to achieve targets; providing direction to execute promotions / launches as a part of brand building and market development effort. - Steering various corporate ATL and BTL initiatives and tracking the effectiveness of the same along with other Product Managers. - Interacting with the product marketing and sales teams across multiple business units to ensure all projects are done on time and within budget allocated. - Analysing market trend, competitor’s market policies and users buying behaviour by regular interactions and correspondence with the channel partners, retailers and end users. - Surveys for Consumer Insight before & after product is launched Implementing marketing strategies to build consumer preference & reach out to the unexplored market segments for business expansion.