Bizongo

- Develop a deep understanding of ideal customers, value offerings and the buyer’s journey.
- Develop, maintain and execute effective lead generation plans aligned with business goals.
- Conduct initial conversations and explain the value proposition.
- Work closely with the Sales team to build cross-functional cohesion.
- Establish meetings and follow-up with relevant prospects to ensure they become clients.
- Leverage marketing tools like Hubspot to streamline, automate and measure all marketing tasks, leads, meetings and workflows.
- Develop new business prospects by utilizing company databases and identifying the need for new ones.
- Generate leads via paid online channels, here, Sales Navigator – LinkedIn.
- Measure, analyze, and report quarterly lead performance in alignment with business objectives.

Specialist - Online Marketing 

-Branding & Marketing Communications - Social Media
Working on Internal & External communications of the brand and building the brand image by strategizing and developing content relevant to the B2B industry on Social Media. A deeper understanding of how social media can be leveraged at the awareness and consideration stages of the consumer funnel. Organic management of all the Social Media channels namely Facebook, Instagram, LinkedIn, Twitter and Youtube to achieve quantifiable objectives and bring better clarity of the social media objective. I'm making sure Social media marketing covers influencing customer behaviour and lead generation through active engagement.

-Email Marketing
Deep understanding of the automated email platform WebEngage - Target Segment development & creation, Run Multirecipient Campaigns & Measure Conversion Boost. Keeping a track of CTRs and open rates closely to build better analytics for upcoming campaigns.

-Content Writing
Researched and produced SEO rich content pieces for various B2B communication. Closely worked on case studies for brands, pitch decks to acquire new clients. Additionally, poured in my design insights into articulating these pieces for effective audience reach. Also worked on video scripts for B2B product/service videos - all the scripts done with a first hand experience of the art direction that further added practicality to the learning curve.

-Content Marketing

Content Writer

White Panda

Working on multiple SEO rich content pieces from a variety of industries such as Beauty, Healthcare, Sports, Tech, etc.

Freelance Writer

Text Mercato Solutions Private Limited

At Text Mercato, I work closely with writing content for brands like FirstCry, Nestaway, etc. With deep research and analytical accuracy, I generate SEO rich Blog posts, Quora reviews, etc. for the brands.

Freelance Content Writer

Communication HUB

-Content Conceptualization, Translations & Copywriting
Worked on strategizing and developing content for varied campaigns, both online and offline - Website content, Hoardings, Jingles, Video Ads, Brochures, Flyers, Social Media posts, Newspaper ads, etc. 
Worked on translation of Bejan Daruwalla's Astro calendar for 2020.

Creative Copywriter

Enakshi 

-Content Conceptualisation
Designing Collection stories based on deep research on the color and season trends was a major task. I worked on two collection stories- The Spring Soiree and The Summer Bloom. Wrote creative and crisp product descriptions of over 400 garments. A style tip and a catchy name won brownie points! Not to miss the Enakshi style blog written by me on the website.

-Sourcing and Design brief
A research not less than yellow pages book to shortlist the best of Indo-Western designers from Ahmedabad to out-source the garments from them. Multiple meetings, excel sheets, and more whiteboard presentations were all carried out in order to give the design brief to the selected designers along with sampling, managing deliveries, etc.

-Product Photoshoots (Indoor and Outdoor)
I was a part of two collections shot namely- The Spring Soiree and The Summer Bloom.
From the selection of a few garments for the Outdoor shoot to styling the complete shoot, my fingers were dipped in almost all of it. Be it maintaining the garment sequence list, sourcing the accessories/footwear or assessing the Make-up artist for the shoot, I was a major person of concern doing all of it together. Not to miss on the theme of the shoot which depended upon the color story of the garments and the season.  Running to the flower market to get the perfect fresh Gerberas for the shoot or carrying a whole bouquet to the office, flowers were an important prop for the Summer collection. Assisting the models with every change and working on their stance board was my another contribution during the shoots.

-Packaging Design
Reusable, functional, light-weight, aesthetically appealing. I worked on the sizing and design aspect of the packaging on Illustrator. Worked on sizes 16x13in and 13x10in.

-Operations
During the brand launch, bulk uploads through Magento were required. From developing a CSV to manually uploading and positioning the pictures didn't only require time but patience.

Content Strategist (Intern)

Deepkala Silk Heritage - India

-Content Writing
Wrote product descriptions of 300+ garments in 50+ catalogs from varied vendors. Crisp and functional, the descriptions were accompanied by a color shade check of the garment and excel sheet update.

-Photography & Styling
Shot the 'Curated Collection' for Deepkala Silk Heritage's website www.deepkalasilk.com. Indoor shoot with soft lights using Canon EOS 7D. The art direction and studio set up was a major input.

Content Writer (Intern)

The Luxury Closet, Inc.

-Brand and product research
Involved in deep research of Fashion/Brand articles in order to write crisp, clear, and concise product descriptions. Research references for blog articles and images led to a redefined panorama of the luxury sector.

-Content Writing and Proof-reading
Saved over 2000 USD by writing 700+ product descriptions internally of various pre-loved Luxury Fashion products including handbags, shoes, jewelry, etc, Also Proof-read the website content for a rich content deliverance. 

-Approving and Manual Uploading
Rechecking and modifying the vendor product details along with manually adding the pictures sequentially on the Content Dashboard (Backend) was a major task. However, I successfully approved over 250 Fashion Products simultaneously keeping an eye on the product photography and rejecting it to the editor in case required.

Fashion Content Intern

Crew4Events Global Pvt. Ltd.

Crisp and concise! I wrote catchy captions for their social media posts, majorly Facebook and Instagram. With over 400 likes on Facebook, the posts helped the brand gain quick followers.

Social Media Marketing Intern

Motivated and results-driven marketing specialist with 5+ years of experience and a strong focus on marketing communication and lead generation. Demonstrated success in developing and executing effective marketing campaigns across Emails, LinkedIn Sales Navigator and Website to drive sales and enhance brand visibility.

Taplio

Sakshi Saxena's Linkedin Analytics

Sakshi Saxena

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Sakshi Saxena

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Sakshi Saxena's Linkedin Analytics