Tommi Salenius's Linkedin Analytics

Specialist in e-commerce marketing with management and hands-on experience, incl. paid advertising (both Google and social media), search engine optimization (SEO), marketing strategy, and data analyses. The work is to identify growth drivers and push the projects with the most potential, whether it is marketing (e.g., budgeting, channels, audience), technology (e.g., data feeds, conversion rate optimization), or data-related (e.g., GA4, marketing mix modeling). Career highlights: * Growing Finnish e-commerce from scratch to ARR €4,000,000 (elämyslahjat.fi) as a digital marketing manager * Growing international DTC e-commerce from scratch to 7+ figures (takomogolf.com) within 1 year as a head of e-commerce. * managed and optimized +10M€ marketing spend, close to total of 100M€ in sales (50+ clients over 10+ years) Work experience as in-house, agency specialist, and entrepreneur. Currently, I am working as a head of e-commerce in one of the fastest-growing international Finnish companies (takomogolf.com) and doing part-time consulting for the selected clients. I am striving for a competitive edge with the new cookie-free approach for digital analytics, incl. marketing mix modeling and customer surveys with a fast iteration cycle, and a high emphasis on collaboration with university-level researchers and statisticians. Keywords describing my interests: Google ads, META ads, Facebook ads, search engine optimization, marketing strategy, e-commerce, e-commerce marketing, data analysis, marketing research, marketing strategy. See also https://www.tommisalenius.com/