Sally Lacey's Linkedin Analytics

My career in social media was born from personal interest, using my personal profiles as a creative outlet and seeing the opportunity to connect with a vast yet relatable audience. After getting started doing social media management for my brother's business, I began working for LBM Journal. My goal as a social media manager is to help LBM Journal build authentic relationships with and for our target audience, increasing brand awareness and loyalty. A second goal is to build our social platforms into an effective communication channel, providing a place to share our marketing message and receive feedback. We measure success on social media by knowing how our presence helps us achieve our overall business goals. By setting targets, strategies, and measuring the outcomes, I am consistently examining our efforts for improvement.