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Co-Founder

HustlePost Academy

Building Hustlepost Academy - an EdTech company started in May of 2020, with the mission to help Indians start online side hustles and create a second source of income.

In the short 4 years of our existence, we have been able to achieve some exciting things-

- Helped almost 10000+ people start their side hustles and turn them into profitable online businesses around their interests and skills
- Launched 15+ affordable, high-value, and high-touch courses and mentorship programs to help people with their unique ide hustle choices

YouTube

Founded 'Saloni Srivastava' - a popular Lifestyle & Productivity channel on YouTube.
Some exiciting things that we've accomplished so far: 

- We are one of the leading lifestyle channels on YouTube India, with a subscriber base of more than 350,000 people, and over 30 million unique views.
- We were selected as one of the 12 upcoming channels among tens of thousands for Youtube Nextup 2018, a platform that identifies leading creators in India.
- We have worked in collaboration with several prestigious brands including Skillshare, Gillette Venus, Groww, Sqrrl, Healthkart, Organic Tattva, UrbanPlatter, MamaEarth, Wow Skinscience, etc. to help them spread their word through creative content marketing.
- Our work has been spoken about by leading media houses like YourStory, Times of India, Femina, MoneyControl, and more.

Content Creator

Startups

- Worked with 18 startups around the world as a marketing consultant
- Helped them with user acquisition strategy, retention strategy, CAC optimization, LTV optimization, GTM strategies, B2B to B2C pivot, digital footprint creation, and other core marketing KPIs
- Helped 5 of my clients to establish their content marketing machinery from scratch to 1M+ monthly impressions completely organically

Marketing Consultant

Educational Initiatives

Product Marketing

1. Designing and executing the distribution of on-boarding and periodic support kits which are sent to schools for our adaptive learning product- Mindspark
2. Retail Marketing: Devised a rewards and recognition program for children using Mindspark & certificate program for Teachers to generate interest in using the Software
3. Managing content curation, design and circulation of company newsletter to all partner schools

Digital Marketing

1. Executing paid and organic campaigns on Facebook and LinkedIn for Skillfest and Gifted Children Program with focus on lead generation and building engagement
2. Strategising, planning and executing email campaigns for all our products 
3. Generating content and executing lead generation email campaigns for Skillfest
4. Revamped the digital strategy for all social media properties leading to a 200% increase in engagement levels

Corporate Branding Initiatives

1. Designing, Ideating and Creating Content for EI’s Corporate Presentations to be used for business purposes
2. Redesigned all marketing collaterals such as product brochures, corporate brochures, email signatures, letter heads etc. in coordination with an external design agency
3. Created an elaborate company and spokesperson profile along with boiler plates for all company products for PR and sales initiatives

Events and Campaigns

1. Developing end-to-end marketing strategy for planning and executing of Skillfest – EI’s teacher training event across 6 cities in India
2. Planning and organizing stakeholder engagement programs such as Mindspark Gameathon & Skillfest Mini

Growth Hacker

School of Inspired Leadership

SOIL, the education venture of Grow Talent Company Limited, is a leading leadership development consulting firm and a business school for executives in the heart of Gurgaon city, with a strong focus on leadership and self-discovery. 

I managed the entire marketing and branding department for the institute. My exact responsibilities listed below:

1. Developed strategic marketing and communication plans to build brand awareness through online and offline marketing efforts.
2. Coordinated with design agencies and freelancers to conceptualize and execute all marketing and communications collateral including online ads, brochures, website, etc.
2. Ensured all promotional take-off on affiliate networks like MBA forum sites, Blogs, Social Media, Videos, and other channels by allocating budgets for the same.
3. Managed the company's social media presence (organic and paid) across channels including Facebook, Twitter, LinkedIn, Instagram, Blog, Websites, etc.
4. Devised and implemented the PR strategy for the school- including releases, featured articles, strategic interviews, etc. 
5. Devised and managed the overall SEO strategy for the school and its programs. Also, worked closely with the SEO agency to execute day-to-day activities.
6. Worked with various agencies (Web development, Public Relations, Creative Design, and Advertising) for their end-to-end project management.
7. Standardised and aligned all internal communication to the brand's core message to promote belongingness within the premises of the campus.

Marketing Manager

ConveGenius Group

ConveGenius is focused on providing quality edutainment solutions at affordable prices to generate disruptive impact in the ed-tech space. I was responsible for working with two products in their portfolio-  CGSlate and Battle of Minds. 

I managed the marketing vertical here end-to-end, with a special focus on the following activities:

1. Developed strategic online marketing and promotional strategies to acquire new users with a set monthly budget.
2. Planned and executed all marketing campaigns from scratch- including event-based campaigns like Christmas Day, New Year, Diwali, etc.
3. Project-managed promotional take-offs on all affiliate networks like Blogs, Social Media, Videos, and other channels.
4. Co-coordinated with category, design, and technical teams for digital campaign planning, set-up & and execution. 
5. Negotiated deals with various affiliates and alliances to increase the user base. Project-managed all such campaigns by operating on varied models like CPM, CPA, CPC, etc.
6. Managed the company's and products' social media presence across all channels including Facebook, Twitter, LinkedIn, Blog, Websites, etc.
7. Devised and implemented the PR strategy for both products- including releases, featured articles, strategic interviews, etc. Was also responsible for building a powerful personal brand for both co-founders through interviews, social media presence, and award participation.
8. Grew, managed and nurtured a network of influencers across social media platforms like Facebook, Twitter, etc.  
9. Worked with various agencies (Web development, Public Relations, ATL-BTL Marketing, Creative design, and Advertising) for their end-to-end project management.

Gujarat University

I was posted at a college affiliated with the university in the Bharuch District (Ankleshwar).

-Taught 'Business Mathematics'​ to a batch of 100 students of first year B.Com. Covered various topics across calculus, matrix algebra, statistical quality control and hypothesis testing.
-Was also responsible for managing and organizing student events in the capacity of 'Faculty Advisor'.

Faculty Member

Indian Institute of Technology, Guwahati

Assisted Prof. Rajshree Bedamatta of the Humanities and Social Sciences department of IIT-Guwahati.
-Extensively researched the NSSO data over the last four decades to understand the healthcare facilities across states in India.  
-Post the data collection stage, I worked on mining it to arrive at indices such as patients per bed, patients per doctor etc.

Winter Research Intern (Economics For Development)

Great Place to Work® Institute (India)

This was my first full-time job out of college. Some of my primary responsibilities included:
- Working with the "Best Companies To Work For- India" list team in collaboration with The Economic Times
- Managing 10+ accounts for their end-to-end list participation activities- from onboarding to pitching the right products for their unique HR needs

Note: I quit this position within 3 months because I misunderstood the job description and didn't find the role challenging enough.

Business Analyst

Saloni Srivastava is an EdTech entrepreneur, a well-known lifestyle YouTuber & a TEDx Speaker, based out of Bengaluru, India.

Her YouTube channel - ‘Saloni Srivastava’ - has carved a unique brand image for itself, currently standing with over 400K dedicated subscribers, and almost 30 million organic views.

In 2020, she launched Hustlepost Academy, her EdTech company, aiming to help people start and scale their own online side hustles. Under her mentorship, a whopping 8000 (and counting) people have been able to successfully launch their online ventures.

You can follow her on Instagram at @salonisrivastavaofficial.

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