Amify

* Responsible for defining and delivering Amify’s brand to drive awareness, market penetration, and client acquisition

* Manage all marketing channels to be used as strategic vehicles for brand and content delivery

* Own the strategy, creation, delivery and analysis of marketing content and campaigns targeted at established DTC brands

* Research and analyze our business, ideal client, and competitors to recommend channel, budget, and targeting strategies

* Spearhead the strategic and tactical execution of digital marketing campaigns, including design and implementation of tests, tracking, results from reporting, analysis, and recommendations

Senior Vice President Marketing

Freedom IoT LLC

* Develop Creative, Strategy, Communications, Productions and Analytics for our brand  
* Develop Inbound Marketing approach for lead generation via SEO and gated content to take consumers from TOFU to BOFU  
Manage backlink building process via home-grown list of 450 sources 
* Direct all creative and content for any and all advertising efforts 
* Manage and maintain website database and social media to attract new consumers and define algorithms to generate new lead flows

Marketing Director

Queen City Cre8ive

* Worked with Global Brands on Digital and Traditional strategy (Frisch's, Watch Gang, OTR) 
* Managed and Designed multi-million dollar T-shirt business for NBC primetime television host 
* Create branding and imaging for fitness and health care industries 
* SWOT Analysis, Voice of Consumer and Opportunity strategy  Managed SEO, backlink-building and digital strategy for 5 Seasons Sports Clubs (6 locations)

Owner

Sheakley 

* Drive awareness for and interest in Sheakley products and services 
* Lead targeting strategy to ensure we’re sending the most relevant message to segments within our prospects and clients 
*Develop key marketing messages for various promotional content develop marketing plans for key corporate partnerships and manage execution  Oversee product launches to ensure maximum impact and awareness 
* Gather and share competitive intelligence by researching, analyzing and communicating key insights related to specific competitors or market trends

Head Of Marketing

Cancooker

* Project manage entire sales and marketing plans, including 7 different agencies 
* Work with Big Box stores on integrated marketing plan including geo-targeting, geo-fencing, Google ad words and SEO digital strategy 
* Manage Social Media team and create dynamic content with aggressive growth strategy 
* Management of marketing budget (2 million dollars) 
* Create and manage timelines for collaborative departments 
* Create plans to connect the brand to its key stakeholders and distributing partners

VP Sales & Marketing

Hoyt Archery Inc.

* Create and manage project timelines and manage agencies/personal fulfillment 
* Project manage all brand campaigns through multi-department collaboration 
* Management of social media and digital strategy (geo-targeting and SEO) 
* Establish and manage marketing budgets (3 million dollars) 
* Manage and organize trade and consumer shows

Rocky Brands, Inc.

* Collaborate with Product Development and Sales teams to develop and deploy future product lines for the Rocky Brand (Includes market research, S.W.O.T analysis’s and voice of consumer research) 
* Manage creative team on any/all projects to create the emotional connection between consumers and our product 
* Manage Digital team and research emerging trends with SEO and geo-marketing per product 
* Project manage product lifecycle timeline and all collateral within each campaign

Brand Manager

Enthusiastic and dedicated professional with over 15 years of Marketing, Research, Creative and Strategy experience. Well-versed in all aspects of marketing with experience in SEO, project management, market research, social media, digital marketing. Specializing in growth marketing and the inbound process of converting top of funnel to bottom of funnel with multiple conversion points.

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