Toksta

Helping businesses research and buy the best possible software and SaaS through research technology.

Founder

Honest Growth

Growth marketing for startups and small businesses. 

Clients include:

Shape Software
Eventcube
Baluu
Obby
MIST
Rightcharge
NBM Group
R&S Records
Socialbottle
Therestisnoise
Cacaopowdeobar

Growth Marketing Consultant

Motorway 

Motorway is the UK's fastest growing marketplace for used cars with $273 million in venture funding. It was recently named as one of Europe's fastest growing companies by the FT. I joined as employee number two and saw the team scale to 70 over 2 years. 

• Customer acquisition - PPC, SEO and content marketing strategy and execution growing enquires by 500%, generating an average of 3,000 enquiries a day. 

• Customer activation - setup and built 20+ automated email journeys sending over 20,000 email/sms comms a day and growing 'offer selects' from email by 400%.

• Customer retention - built a team of in-house/freelance writers to produce 90+ long form guide pieces to grow traffic to content from 50 page views a day to 15,000 (+29,900%).

• Brand/advocacy - headed up customer research using qualitative and quantitative techniques to gain insight into brand sentiment and product issues, feeding this back to the wider team.

Growth Marketing Manager

Growth Marketing Executive 

The Economist

• Liaising with in-house and external stakeholders to ensure that all marketing assets required to drive MGM (member get member) gift subscriptions are delivered to tight deadlines.

• Guiding designers in best practice for the creation of all MGM assets and making sure all materials are in keeping with The Economist brand/campaign guidelines. 

• Planning strategy for paid search and social media campaigns targeted at active subscribers of The Economist for the purpose of gaining new gift acquisitions. 

• Building out, sending, reporting on and optimising custom, HTML based emails that go out fortnightly to over 125,000 active subscribers in North America, the UK and Europe.

Loyalty Marketing Coordinator

Mixlr

• Responsible for managing a community of over 5 million users worldwide. 

• Maintaining and updating all social media channels including a Facebook page with over 390,000 likes and over 20,000 Twitter followers. 

• Managing support via Salesforce Desk. Dealing with technical queries, sales and business development cases. 

• Qualitative/quantitative research, surveying our customers to gain insight into user behaviour and inform product features. 

• Creating strategies to acquire new paying customers via Google AdWords and social media. 

• Writing support articles/blog posts for the support centre on the Mixlr website.

Community Manager

MIST Electronic Cigarettes 

• Devised a social media strategy across a number of platforms

• Designed, managed and updated content for the ‘Mist’ blog. Responsible for the structure of the page, sourcing writers, industry advocates and guest reviewers to produce high-quality SEO optimised content on a tight budget.

• Authored the monthly ‘Mist News’ blog, informing customers in a light-hearted way about business news.

• Innovated, managed and edited content for the ‘MIST TV’ YouTube channel. Sourced film producers and directors to produce high quality, educational content on a tight budget. 

• Managed, designed and analysed our weekly MailChimp email campaigns. 

• Analysed and reported on KPI’s using Google Analytics and insights. Utilised the data to identify any weaknesses in our website and influence our marketing strategy.  

• Sourced, interviewed and managed a digital marketing apprentice. Set him tasks and chased up progress. 

• Planned multi-channel marketing campaigns that drove conversions and KPIs.

During our #Vapetober campaign, I was set the task of creating a ‘viral video’. I worked alongside production company Schmick TV and we created ‘People Try Vaping for the First Time’. It reached above and beyond the target of 50,000 plays in a month rising to over 1,200,000. With one of my competition campaigns, I managed to bring in £14,000 worth of sales in a day as a direct result of my efforts.

Marketing Executive

BBC 6 Music

Work Experience

Beyond

At my 2 month internship at the creative digital applications agency ‘Bynd’ I worked in a team of 5 on website builds and application development, assisting the team with coding (HTML/CSS) on the front end. I also did some design work, creating YouTube banners for Vimeo and the NSPCC.

Digital Internship

I specialise in a diverse skill set including email marketing/CRM, content creation, SEO, PR, programmatic/search advertising and social media. My 360 skill set allows me to confidently manage the entire customer life-cycle from generation/acquisition, through to lead nurturing, customer conversion and brand loyalty. An analytical and creative thinker that lives and breathes data but knows thinking outside the box and going against the grain is sometimes necessary to stand out in a saturated online environment.

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Want to drive more opportunities from LinkedIn?

Sam Cassman's Linkedin Analytics