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I've been driving grown for companies in Europe, APAC and the US over the last 9 years. From fintech, wealth management, to B2B SaaS and B2C. Notable achievements: ๐ Part of the core team of fintech startup from 20+ people into over $1bn valuation and private exit ๐ Co-Founded wellness brand with YoY ARR Growth of 87%, profitable in the first 3 months with 0 debt, over 1000 clients (in under 18 months) ๐ Founded consultancy growth and GTM with 0.87 NPS and 4.8*rating (out of 5) ๐ Spearheaded development of new personal finance app ๐ Launched on Product Hunt ๐ Helped various B2B SaaS companies reduced CAC and increase LTV ๐ Designed and implemented demand gen and demand capture motions across various channels ๐ Led full acquisition ad campaign cycle from strategy, development, execution, optimisation ๐ Worked with ASX listed public company on their marketing collateral ๐ Led 5 brand developments Success in growth is a combination of applying human psychology, behavioural economics and buying journeys with deep data analysis and first principles thinking. I approach growth strategy holistically, ensuring that every aspect of a business's growth is taken into consideration. By creating a fully comprehensive overview of what's going on in a business, I can help companies create strategies that unlock rapid growth. I cover the full growth cycle (demand creation, capture and conversion) and specialise in narrative design, positioning, messaging, buyers journey analysis, conversion optimisation, landing page design, website design development, content strategy, funnel audit and data audit. I'd love to chat with you about how my experiences and skills can help you achieve growth your firm deserves.
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