Sam Guertin Productions

Chief Executive Officer

ClubPF 🪩

ClubPF is a community, a knowledge base, and a destination for anyone who's looking to evolve their go-to-market to be more people-first. It's the club for people in B2B go-to-market who want to challenge

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Peak Community

Peak Community is an invite-only private community of the best marketers and marketing leaders to connect with, learn from, and get 1% better each week.

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Social Social

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Ringmaster Conversational Marketing

- Spearheaded in-depth Buyer Persona interview initiative to better understand problems to be solved, buying committees, key decision-makers, and each stage of the buyer’s journey. 
- Developed and executed content and SEO strategy by creating written and video content. 
- Launched monthly email newsletter. 
- Maintained WordPress website for the company. 
- Developed company brand guide.
- Facilitated deal review meetings for sales; found ways to move stuck deals forward. 
- Identified prospect accounts and decision-makers. 
- Listened to recorded sales calls to understand prospects’ pains and refine pitch.
- Oversaw and Executed the transition to Google Analytics 4 from Universal Analytics.

Marketing Assistant

Podcast production for B2B clients in many niches including SaaS vendors, Marketing Agencies, and Venture Funds. 
- Edited audio and video for 500+ weekly podcast episodes. 
- Created engaging short-form, "snackable" video content from long-form podcast episodes.
- Promoted Podcasts and Sponsor Brands across multiple social media platforms.
- Invited, Scheduled, and Researched guests for hundreds of podcast episodes.
- Repurposed industry-specific podcast content into multiple forms of assets.
- Wrote niche-specific, SEO-optimized summaries for every episode.
- Created email and SubStack newsletter roundups which included past episodes for certain clients.
- Generated detailed Target Account Lists based on clients’ ICP and identified key decision makers with Target Accounts.
- Created new podcast branding for numerous clients, including name, artwork, and other assets. 
- Set up Google Analytics 4 properties for new podcasts to track and measure traffic to podcast websites and help clients analyze cross-domain traffic.

Podcast Producer

Podcast Production Assistant

Your Oil Tools

-Generated over $80,000 in revenue for the company through creating new products, implementing new Integrated Marketing Communications campaigns, and revitalizing abandoned cart emails
-Utilized Google Universal Analytics and Shopify Analytics to create in-depth statistical reports on customer demographics in relation to sales, patterns in daily sales from prior 4 years, impacts of various promotions on sales, and discover promising future product lines
-Organized, planned, and conducted a promotional giveaway featuring 20 sponsors and $2,500 in prizes that garnered over 2,000 entrants and received over 30,000 organic impressions across social channels

Marketing Intern

Ralph Lauren

Sales
Shipping and Receiving
Cashier
Stock Management
Merchandiser

Sales Associate

vineyard vines

Seasonal Sales Associate

Podcast Producer at Ringmaster B2B Podcasting

B2B Content Marketer & CEO of Sam Guertin Productions.

I've edited 500+ podcast episodes and thousands of video clips for B2B SaaS companies and Venture firms. 

Spoiled Boston sports fan. 

I'm always rewatching classic Simpsons & Seinfeld. #SerenityNow

I am a data-driven marketer with a kickass content marketing skillset. I have a passion for finding creative solutions, deeply understanding customers, and driving revenue. My big-picture thinking and background in creating B2B content of all mediums are a great advantage because I know what needs to be done and know how to do it. I am looking for a marketing role at a great company where I can make a big (positive) impact and learn a lot.

A few Fun Facts:
- I was struck by lightning during a Boy Scout event at age 14
- I am a lifelong Boston Bruins fan
- I grew up as the third child in a family of six kids

My Top Three Business Books (Currently):
- Good To Great by Jim Collins
- Buyer Personas by Adele Revella
- MOVE by Sangram Vajre

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