Upwork

Copywriter

Hope Instilled

Volunteer Fundraiser

Copywriter for creators & coaches. I’ll help you attract, nurture and convert leads into paying customers through content and emails.

I dabbled into the world of copywriting in 2022.

And I can say that since I completely went all in, it has changed my perspective on life in general…

I started with email copy, and eventually realized there are many ways to make an impact as a copywriter, such as writing content for various platforms, sales pages, ads, landing pages, product descriptions and more.

I'm currently focused on writing email copy, blog post and social media contents.

But I'm definitely open to exploring other aspects in the near future. 

Why? 

Because I believe in lifelong learning and going after my curiosity. 

Also, the more relevant skills I acquire over the years, the more valuable I can be to businesses out there. 

I work with creators and coaches.

I'd be thrilled to contribute to your brand's success story. 

Let's collaborate and make great things happen.

Unsubscribes are good for your email marketing business.

(Not what you’re expecting, but stick with me.)

You see, no matter how entertaining and valuable your emails are,

some people are just not going to rock with you.

They will leave…

And that’s absolutely fine because they are likely not going to buy from you anyway.

So it’s better they are off your list.

Those who appreciate you and enjoy your content will stay,

and they will likely contribute to the growth of your business.

Is that not what you want?

Don’t take unsubscribes personally.

Your focus should always be on continually growing your list and improving your business.

How do you feel about unsubscribes?

Share your thoughts below. 👇
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I created a free guide to help you get started with building your email list if you haven’t already.

The page will be taken down in 48hrs.

Get it now: https://lnkd.in/guptTgHd

Samuel Abayomi

Even those who motivate you need motivation too.

We're all going through life in our own way.

Are you thinking about giving up?

It's totally normal to feel that way.

It's just a feeling you get when you haven't reached your goal.

Don't let the feeling overwhelm you.

It will pass...

Keep your eyes on the goal.

Push through the feeling until you succeed.

I'm just trying to motivate you right now.

Tomorrow, I might need your motivation too.

PS: How's your weekend going?

How do you do email marketing without building an email list?

Absolutely no way, my friend.

You can’t put the cart before the horse.

You need to build your list before marketing can take place.

And even if it’s going to be your partner or friends who will be on it initially, it doesn’t matter as long as you get started.

Here are stupidly simple ways to start building your email list today.

1. Lead Magnets: Offer valuable resources like ebooks or webinars to entice people to join your email list.

2. Opt-In Forms: Strategically place forms on your website to capture email addresses.

3. Landing Pages: Create compelling pages that highlight the value of your lead magnet and encourage subscriptions.

4. Social Media Promotion: Promote your lead magnets and forms on platforms like this to expand your reach.

5. List Swapping: Partner with another email marketer or business owner to promote each other’s email lists and expand your reach. Just be sure to find trustworthy partners.

6. Networking and Events: Collect email addresses at industry events and follow up with personalized emails.

7. Referral Programs: Encourage existing subscribers to refer others to join your list.

There you go, now you can start collecting email addresses and build your list and your email marketing business.

Hope this helps…

Share your thoughts below.

PS: Want me to work with me to make the process smoother? Shoot me a DM.

I made this mistake when I started with email marketing.

Here’s a little backstory…

I got started with my email list in February last year.

I was excited and pumped.

So all I did was just write whatever came to mind.

My content was all over the place, and my readers didn’t know what to expect.

And it affected my conversion rate because I never took the time to stay on a topic long enough to hit those emotional buttons.

Things started to take shape when I got into conversations with my audience and understood some of their pain points and the kind of results they wanted. (It’s an ongoing process)

So I was able to compile some of them into email content themes, which I also do for my social media posts as well.

Now I know what to talk about, so it’s easier to get content ideas unlike when I would just write anything that came to mind.

Engagements and conversions got better.

And overall results have improved since then.

Bonus: I started adding people to my email list when I was intentional about promoting it. Don’t rely on people joining from your bio, especially when your visibility is still low.

Share your thoughts below.

PS: I didn’t post for the past few days because I needed to blast through an impromptu project, so I suspect the algo might get cranky with me.

One cool way to keep your email subscribers interested is by…

 …telling stories. 

It's as simple as that. 

As an email marketer, you're always nurturing and creating offers for your subscribers. 

Storytelling is arguably the best way to achieve both without being salesy or boring your audience. 

Here's an email structure that works: 

-Subject Line

-Body - Lead, STORY, Transition, CTA. 

Give it a try and see how it works.

By the way, I created a free guide to help you get started with building your email list, if you haven’t already. Get it now: https://lnkd.in/guptTgHd

One simple piece of advice that has helped me improve as a creator.

(And I tell everyone the same as well)

You know what that is?

It’s… Write every day.

Yeah, it sounds simple…

But when you become intentional about it.

You’ll notice how you struggle to write on some days.

It’s like you’re stretching your brain. (That’s the case, though)

The more you write daily, the better you think clearly.

Your communication becomes so much better.

Your words flow seamlessly.

And ultimately, your readers don't get a headache trying to understand you.

So even if you write only for 15 minutes a day.

And you put in the reps consistently, you’ll start to notice that you write better and faster.

This is something that you want to keep in mind.

Happy Sunday.

PS: Do you write every day?

You might pretend that low engagement doesn’t hurt...

(But deep down in your mind, it does)

Especially after considering the time it took from discovering the content idea, to putting it down on your notepad, to summoning the courage to write and edit.

And then finally hitting the post button.

Only to get a few pity likes and comments.

Come on, don’t tell me it doesn’t feel like smashing your head against a wall (okay, don’t do that).

But you get the point…

I was struggling with getting some attention on my post before.

But since I have learned a few tricks, I have been able to grab attention without doing too much.

I’ll be showing you how to do that during next month’s theme - Content Marketing.

If you think you could use some help from this... let me know in the comments.

PS: Hope you enjoyed your weekend and are well-rested for the new week.

Handling email marketing compliance and privacy can be tricky.

(Many marketers don’t even pay attention to this)

It's essential to manage compliance challenges to keep your campaigns legal and your subscribers happy.

Here are strategies to stay out of trouble:

1. Stay updated on laws:

-> Research the latest rules, especially if you have subscribers around the world. For instance, a business could face fines after missing GDPR updates.

-> Use Tools: Choose marketing tools that help manage rules, like platforms that automate consent, making compliance simpler.

2. Make sure you're clear and get proper permission:

-> Explain to subscribers why you need their data and what you'll do with it.

-> Use Double Opt-In: This ensures subscribers genuinely want to join your list. For example, an online magazine could lower bounce rates and increase engagement after implementing this.

3. Keep data safe:

-> Check Regularly: Regular audits can help ensure safe data handling and compliance.

-> Enhance Security: Implement strong security measures like advanced encryption and multi-factor authentication.

It’s important to focus on these areas so you can improve how effective your email marketing is and stay on the right side of the law.

Need some help with your email marketing strategy?

Let's work on it together. Send me a DM to start.

Everything changed the moment I did this.

In my early days online, I was all about getting to the dollar bag quickly.

I didn’t care much about other important things.

It was more of "I need to close a client today."

That method didn’t work until I slowed down.

And then I realized that I had to view everything I was doing through a particular lens.

And that lens is RELATIONSHIP.

You need to build a genuine one with your audience.

It's like dating... You’ll hardly get a one-night stand.

You have to ask your audience on a date, or several, before you can convert them into clients.

The know, like, and trust factor is real…

Most of the clients I have had in the past worked with me after we spent some time going back and forth in the DMs.

So whether you’re trying to sell through your socials, website, emails, or whatever means, it’s all about the relationships you build.

Keep that in mind as you go into this week.

Share your thoughts below 👇 

PS: I pamper my clients like we’re dating. How do you treat yours?

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